Companies / Other
Beyond (Overstock)
The US online retailer, formerly Overstock.com, that bought the Bed Bath & Beyond, Zulily and buybuy BABY brands with their customer data. Recorded here: 5 public prices.
overstock.comLatest record 21 Feb 2025
Public prices involving Beyond (Overstock)
- The buybuy BABY brand with the assets, information and content of its website, including trademarks, domain names, data, information, content and select contractual rights, bought by Beyond, Inc. from BBBY Acquisition Co., LLC.
A resale of a brand-and-data lot by a non-bankrupt owner (signed 30 Jan 2025, closed 21 Feb 2025; the buyer's 3 Feb 2025 release says the $5 million covers 'databases, domains, intellectual property, vendor relationships, and content'). Unlike its Bed Bath & Beyond and Zulily purchases, the buyer allocated the whole $7.1 million to trade names and nothing to customer lists, so here the data carried no separate book value. Filed as the whole lot's value (unit contract), as the 19 Oct Rite Aid lot was, so a brand's price does not set the rate for a company's records alone.
The payer's own page, Beyond, Inc., Form 10-Q for the quarter ended 31 Mar 2025, note 5 Intangible assets, net
a total purchase price of $ 5.0 million which was paid at closingper sale of one brand's trademarks, domains and website data
- Zulily's brand intellectual property and customer lists (flash-sale e-commerce retailer), bought from Zulily ABC, LLC, the assignee for the benefit of creditors, by Beyond, Inc.
Status: closed. The seller is Zulily ABC, LLC, an assignee for the benefit of creditors (a state-law liquidation outside bankruptcy court) after Zulily stopped trading. The price includes the buyer's own deal costs, so the seller received somewhat less. Filed as the whole lot's value (unit contract), as the 19 Oct Rite Aid lot was, so a brand's price does not set the rate for a company's records alone.
The payer's own page, Beyond, Inc., Form 10-Q for the quarter ended 31 Mar 2024, note on intangible assets
$ 4.9 millionper sale of one company's brand IP and customer lists
- Zulily's customer lists, valued on their own in Beyond, Inc.'s purchase-price allocation of the Zulily IP purchase.
The buyer's accounting split of a realised purchase, not a separate sale. Status: closed seller (assignment for the benefit of creditors). Five-year useful life. Filed as the deal's value (unit contract), not as a price for one company's records: a customer file valued inside a brand purchase, which is the market's news rather than a holder's comparison (the rule of 19 Oct 2026 in prices.ts companyDataSales).
The payer's own page, Beyond, Inc., Form 10-Q for the quarter ended 31 Mar 2024, note on intangible assets
$ 716,000 for customer listsper customer list of one company, as allocated by the buyer within a brand-and-data purchase
- Bed Bath & Beyond's customer lists, valued on their own in the buyer's (Overstock, now Beyond, Inc.) purchase-price allocation of the Bed Bath & Beyond IP purchase.
The buyer's accounting split of a realised court-approved purchase, not a separate sale. Status: bankrupt seller. Five-year useful life for the lists. Filed as the deal's value (unit contract), not as a price for one company's records: a customer file valued inside a brand purchase, which is the market's news rather than a holder's comparison (the rule of 19 Oct 2026 in prices.ts companyDataSales).
The payer's own page, Beyond, Inc., Form 10-K for 2023, note 9 Intangible assets, net
$ 3.8 million for customer listsper customer list of one company, as allocated by the buyer within a brand-and-data purchase
- Bed Bath & Beyond Inc.'s brand and business IP, internet properties, mobile platform and all Business Data (customer data with contact, demographic, transaction, registry and loyalty data, opt-in and opt-out lists, customer models and segmentation, vendor lists, analytics and user-generated content), bought out of Chapter 11 by Overstock.com (now Beyond, Inc.). The buybuy BABY business was excluded.
Status: bankrupt (Bankr. D.N.J.). The buyer's 2023 Form 10-K says the court approved the sale on 27 Jun 2023 and the assets were delivered on 28 Jun 2023. Customer data shared with the excluded buybuy BABY business transferred only as a joint interest. Filed as the whole lot's value (unit contract), as the 19 Oct Rite Aid lot was, so a brand's price does not set the rate for a company's records alone.
The payer's own page, Overstock.com, Inc., Form 8-K Exhibit 2.1, Asset Purchase Agreement with Bed Bath & Beyond Inc. dated 12 Jun 2023
Twenty-One Million Five Hundred Thousand U.S. dollars ($21,500,000)per sale of one company's brand, digital properties and business data
Cite this
AIData.Broker, “Beyond (Overstock) in the AI training data market”, reviewed 21 Feb 2025. https://www.aidata.markets/companies/beyond-inc
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