Updated 16 Oct 2026
Where AI training data comes from.
Labs have read the public internet. What they buy now is held by someone: a company that kept its records, a publisher with a backlist, a studio with footage, a call centre with recordings. Here is who holds each kind of data, how much there is, and how it reaches buyers today.
What is already on offer
The part of this supply that holders have already put up for sale, in brokers' and marketplaces' own catalogues, read every morning and laid side by side. Every lot on offer.
Company records
Prices and buyers for company records18,632
German legal units with 250+ (and 50-249) dependent employees
In reporting year 2024, Germany had 18,632 legal units with 250 or more dependent employees and 84,701 with 50 to under 250, out of 3,543,865 in total.
Their words
“abhängig Beschäftigten 0 bis 10 10 bis 50 50 bis 250 250 und mehr ... B bis N, P bis S Insgesamt 3 543 865 40 083 660 3 011 214 5 603 979 429 318 8 737 488 84 701 8 452 481 18 632 17 289 712”
Reaches buyers: Mostly not yet reaching buyers
53,000
EU enterprises with 50-249 and 250+ persons employed
In 2023, the EU business economy had 53,000 large enterprises (more than 249 persons employed) and 246,000 medium-sized enterprises (50-249), per preliminary SBS data.
Their words
“Large enterprises (more than 249 persons employed) represented only 0.2% of the total number of enterprises in the EU’s business economy (53 000 enterprises). ... Medium-sized enterprises (50-249 persons employed) constituted a small share of the total number of enterprises (0.8%, 246 000 enterprises)”
Reaches buyers: Mostly not yet reaching buyers
Eurostat, Large businesses make up only 0.2% of EU enterprises, 5 Dec 2024
$1B
micro1 (buyer)
micro1 committed to spend $1B over the next 12 months to buy and license enterprise operational data through its Company Data Partnerships program, financed by Citi and Hercules Capital.
Their words
“micro1 announces commitment to spend $1B on enterprise data acquisition over the next 12 months”
Reaches buyers: Direct deal
micro1 blog, micro1 commits $1B to enterprise data acquisition, 9 Oct 2026
38,435
UK medium (50-249) and large (250+) private businesses
At the start of 2025, the UK had 38,435 medium-sized private sector businesses (50 to 249 employees) and 8,335 large ones (250 or more).
Their words
“38,435 businesses were medium-sized (50 to 249 employees) 8,335 businesses were large (250 or more employees)”
Reaches buyers: Mostly not yet reaching buyers
25,467
US businesses filing for bankruptcy
From January 1 to September 30, 2026, there were 25,467 US commercial bankruptcy filings, up 7% from 23,789 in the same period of 2025 (September 2026 alone: 2,627).
Their words
“Key bankruptcy statistics from Jan. 1 to Sept. 30, 2026, provided by Epiq AACER include: 25,467 overall commercial filings, a 7% increase from 2025 (23,789)”
Reaches buyers: Wind-down or bankruptcy asset sale, mostly not reaching data buyers
ABF Journal, Epiq: Commercial Chapter 11 Filings Decrease 16% Y/Y in September, 9 Oct 2026
93,341
US firms with 100-499 employees
In reference year 2022, the United States had 93,341 employer firms with 100 to 499 employees.
Their words
“00 | United States | -- | Total | 07: 100-499 employees | 93341”
Reaches buyers: Mostly not yet reaching buyers (a few through direct deals or brokers)
561,160
US firms with 20-99 employees
In reference year 2022, the United States had 561,160 employer firms with 20 to 99 employees.
Their words
“00 | United States | -- | Total | 06: 20-99 employees | 561160”
Reaches buyers: Mostly not yet reaching buyers (a few through direct deals or brokers)
21,041
US firms with 500+ employees
In reference year 2022, the United States had 21,041 employer firms with 500 or more employees (2,262 of them with 5,000+ in the detailed-size table).
Their words
“00 | United States | -- | Total | 09: 500+ employees | 21041”
Reaches buyers: Mostly not yet reaching buyers (a few through direct deals or brokers)
$100M+; 1k+ companies; ~21 days to first wire
Companies licensing operational data through Labelbox Prism
Labelbox Prism says it has distributed more than $100 million to over 1,000 companies licensing their data, with about 21 days to the first payment.
Their words
“$100M+ distributed 1k+ companies licensing ~21d to first wire”
Reaches buyers: Licensed through Labelbox Prism
$250M paid out; 1K+ partner companies
Companies licensing their data through Handshake AI
Handshake AI's company-data page says it has paid out $250 million to partners and has more than 1,000 partner companies; it quotes payouts of $100K to $4M a company. The page does not say whether the $250 million includes its expert workers.
Their words
“Payouts range from $100K to $4M. $250M Paid out to partners 1M+ Handshake employers 1K+ Partner companies”
Reaches buyers: Company data licensed through Handshake AI
more than $10 million (2026 forecast)
Closing startups listing code and workspace data on SimpleClosure AssetHub
SimpleClosure expects to return more than $10 million to startups listing data on AssetHub by the end of 2026, after about $1 million across nearly 100 deals in its test year.
Their words
“the company expects to return more than $10 million to listing startups by the end of the year, SimpleClosure says.”
Reaches buyers: Sold to AI buyers through SimpleClosure AssetHub
Upstarts, SimpleClosure data on what AI labs buy, 3 Sep 2026
53,712 engineering emails; 1.25MM+ lines of company-authored code
An unnamed wireless-power technology company, offered through Hilco Global
Hilco Global is selling, under NDA, a wireless-power company's engineering archive: about 1.25 million lines of company-authored code (6.0 million with vendor SDKs), 202 firmware projects and a 32.6 GB archive of 53,712 engineering emails from August 2017 to January 2024. No price, bid deadline or court case is stated; the listing does not mention AI buyers.
Their words
“32.6 GB engineering email archive containing 53,712 messages from August 2017 through January 2024.”
Reaches buyers: Intangible-asset liquidator (Hilco Global) sale process under NDA
about 190 million flights; 97 million consumers
Spirit Airlines estate (In re Spirit Aviation Holdings, Bankr. S.D.N.Y.)
The Spirit enterprise data on sale to Google derives from about 190 million flights and touches the personal data of about 97 million passengers; after the 5 October 2026 narrowing the structured passenger systems are out and corporate email stays in, de-identified by Tonic.ai.
Their words
“the Debtors proposed to sell enterprise data derived from the company’s operations that include “deidentified data” pertaining to approximately 190 million airline flights taken by Spirit passengers”
Reaches buyers: Chapter 11 section 363 sale (auction run by Davis Polk and PJT Partners), approval hearing 6 November 2026
about 100 million emails; 500,000,000 Teams items
Spirit Airlines' bankruptcy estate: the Microsoft 365 records in the de-identified data sale
The asset schedule of the Spirit Airlines de-identified data sale marks as included about 100 million emails across 80,000 email accounts, 17,082,644 OneDrive items, 20,577,677 SharePoint items and 500,000,000 Teams items, as the Association of Flight Attendants states in its objection (Dkt. 1489).
Their words
“The Association of Flight Attendants states the schedule marks as included approximately 100 million emails across 80,000 email accounts, 17,082,644 OneDrive items, 20,577,677 SharePoint items and 500,000,000 Teams items”
Reaches buyers: Court-supervised sale out of a Chapter 11 estate
Chapter11Cases (Stretto), Spirit Airlines de-identified data sale, summary of Dkt. 1489, 18 Aug 2026
more than $100 billion a year (forecast for the end of the decade)
Leading AI labs' spending on training data (a forecast)
Former OpenAI researcher Will DePue predicts that by the end of the decade leading AI labs could be spending more than $100 billion a year acquiring and creating the data needed to train future models. It is one researcher's forecast, not a budget.
Their words
“He predicts that by the end of the decade, leading AI labs could be spending more than $100 billion a year acquiring and creating the data needed to train future models.”
Reaches buyers: All routes: purchases and licences of existing data, and data made to order
Ground Level AI (Sharon Goldman), on Will DePue's 'Stargate for Data' essay, 7 Jul 2026
14% of cloud service agreements in 2026 (under 1% in 2024), across 16,140 agreements
Software customers' contracts with their vendors (Common Paper standard cloud service agreements)
Across 16,140 signed agreements on Common Paper's standard forms, language prohibiting AI training on customer data appeared in under 1% of cloud service agreements in 2024, 11% in 2025 and 14% in 2026.
Their words
“Prohibiting AI Training language went from showing up in under 1% of all CSAs in 2024 to 11% in 2025 and 14% in 2026 ... This report is based on 16,140 signed agreements”
Reaches buyers: Customer contracts that govern data a company holds about its customers
Common Paper, 2026 SaaS contract benchmark report, 15 Jul 2026
53% (year ending June 2026)
Software customers' contracts with their vendors (Common Paper standard cloud service agreements)
Language mentioning AI appeared in 53% of the cloud service agreements signed on Common Paper's standard form in the year ending June 2026, up from 47% in 2025 and 38% in 2024.
Their words
“Language mentioning AI appeared in 53% of CSAs signed in the year ending June 2026, up from 47% in 2025 and 38% in 2024.”
Reaches buyers: Customer contracts that govern data a company holds about its customers
Common Paper, 2026 SaaS contract benchmark report, 15 Jul 2026
$13,000 median (non-AI); $30,000 median (AI)
Startups that shut down through SimpleClosure, January to June 2026
Non-AI companies that shut down through SimpleClosure in the first half of 2026 had a median of $13,000 in the bank when they stopped; AI companies had a median of $30,000.
Their words
“AI companies stopped with a median of $30,000 in the bank, more than double the $13,000 median for the non-AI cohort.”
Reaches buyers: Wind-down services, whose closing customers list their archives for sale
Source code
Prices and buyers for source code2,635,872
App publishers on Google Play and the Apple App Store
As of 16 October 2026, there are 2,635,872 apps on Google Play and 2,718,308 on the Apple App Store, each backed by a private codebase.
Their words
“As of 16 Oct 2026, there are 2,635,872 apps on Google Play and 2,718,308 apps on the Apple App Store”
Reaches buyers: Direct deal (Google's confidential Play developer code pilot reported June 2026); otherwise not reaching buyers
42matters, Google Play vs iOS App Store | Store Stats for Mobile Apps, 16 Oct 2026
67.53TB
Permissively licensed public code (The Stack v2, built from Software Heritage)
The Stack v2 contains over 3 billion files in 600+ languages, totalling 67.53TB uncompressed (about 900B training tokens per the card's table).
Their words
“The Stack v2 contains over 3B files in 600+ programming and markup languages. ... The total uncompressed size of all files is 67.53TB.”
Reaches buyers: Open download (gated, terms of use)
BigCode on Hugging Face, bigcode/the-stack-v2 dataset card, Feb 2024
775-850 billion lines
COBOL code in production at enterprises
A Micro Focus global survey estimated 775 to 850 billion lines of COBOL in daily use.
Their words
“the amount of COBOL code in daily use increased significantly to 775-850 billion lines”
Reaches buyers: Not yet reaching buyers
IDM, COBOL Market 3X larger than Previously Estimated: Survey, 11 Feb 2022
630M
Repositories hosted on GitHub
GitHub hosts 630 million repositories. 121 million were added in Octoverse year 2025 (Sep 2024 to Aug 2025), including 58 million new private repositories (up 33%).
Their words
“630M total repositories with +121M new repositories in 2025 marking our biggest year yet +58M private repositories (up 33%) underscore the activity happening outside of the public eye.”
Reaches buyers: Public: open download or scrape; private: not yet reaching buyers
nearly 500 million lines of code
Startups selling assets through SimpleClosure AssetHub
The companies that offered assets on AssetHub since its April launch represent nearly 500 million lines of code across 3,000 repositories, with 1.7 million commits and 200,000 pull requests.
Their words
“Since launching AssetHub in April, 350+ companies have offered assets through the marketplace, representing nearly 500 million lines of code across 3,000 repositories, 1.7 million commits, 200,000 pull requests, and 3,200 contributors.”
Reaches buyers: Wind-down service marketplace
over 27 billion
Public source code archived by Software Heritage
The Software Heritage archive holds over 27 billion unique source files from 421 million projects.
Their words
“The Archive now protects over 27 billion unique source files from 421 million projects.”
Reaches buyers: Open download (public archive; feeds datasets such as The Stack)
$600,000; 380 codebases
Agencies and software companies licensing private code through Pangea.ai's partner
Pangea says $600,000 has been paid to code owners across its network for 380 codebases, about $1,579 a codebase.
Their words
“Pangea has already paid $600,000 to code owners across the network. ... would earn again on any of those 380 codebases that are licensed more than once.”
Reaches buyers: Non-exclusive code licences sold to AI labs by Pangea's unnamed partner
Pangea.ai, Code Licensing referral partner guide, 14 Oct 2026
18 proprietary repositories
Early-stage startups' private repositories
Scale AI's SWE-Bench Pro benchmark keeps a commercial set of 18 proprietary repositories from early-stage startups under formal partnership agreements; the paper says Scale purchased them.
Their words
“a commercial set of 18 proprietary repositories where we have formal partnership agreements with early-stage startups”
Reaches buyers: Bought from startups by Scale AI for a commercial evaluation set
Video and footage
Prices and buyers for videomore than 85,000 hours
University of Liverpool (lecture recordings)
One UK university alone has recorded and shared more than 85,000 hours of teaching through lecture capture since 2013.
Their words
“Stream Lecture Capture was introduced at the University in 2013 and has since been used to record and share more than 85,000 hours of teaching with our University Community.”
Reaches buyers: Not reaching AI buyers: internal teaching platform (Panopto)
University of Liverpool IT Services, Lecture capture, 11 Oct 2026
30 million
Pond5 (stock footage marketplace, Shutterstock-owned)
Pond5 passed 30 million licensable royalty-free video clips, with 100,000 artists uploading 15,000 new videos a day.
Their words
“has become the first stock media company to exceed 30 million licensable royalty-free video clips. ... With 100,000 artists around the globe uploading 15,000 new videos every day”
Reaches buyers: Contributor platform; reaches AI buyers through parent Shutterstock's data licensing
Broadcast Beat, Pond5 Surpasses a Record 30 Million Licensable Videos, 19 Jan 2022
20,008
Game studios publishing on Steam
SteamDB counted 20,008 games released on Steam in 2025. Other trackers counted 20,282 to 20,558.
Their words
“20,558 – GameDiscoverCo ... 20,282 – VGInsights. ... 20008 – SteamDb”
Reaches buyers: Not yet reaching buyers at scale (studio by studio)
How To Market A Game, How many games were released in 2025, 8 Jan 2026
350K+ videos a day
Vimeo (business and creator video hosting)
Vimeo says an average of more than 350,000 videos are uploaded to it every day, by 1.7 million or more paid subscribers in 190+ countries.
Their words
“Daily video uploads to Vimeo Average number of videos uploaded to Vimeo every single day 350K+”
Reaches buyers: Not reaching AI buyers: hosting platform; footage belongs to uploaders
over 20 million
YouTube (creators, platform)
YouTube says an average of more than 20 million videos are uploaded to it every day.
Their words
“On average, there are over 20 million videos uploaded daily to YouTube.”
Reaches buyers: Held by platform and creators; no general training licence
$50M+ paid; 7K content owners; 7M+ hours licensed
Video creators and media companies licensing through Troveo
Troveo says it has paid more than $50 million to creators, counts about 7,000 content owners and has licensed more than 7 million hours of video. Its business-data page gives $20 million or more paid to licensors on the same day.
Their words
“$ 50 M+ ... paid To creators globally 7 K ... of content owners Earning passive income 7 M+ ... hours Video content licensed”
Reaches buyers: Licensed to AI labs through Troveo, a royalty on every use
$50M+ paid; 7K content owners; 7M+ hours licensed
Troveo (creator, studio and archive video licensed for AI training)
Troveo states it has paid more than $50 million to creators, has about 7,000 content owners, and has licensed more than 7 million hours of video; its homepage adds that it delivered more than 1 million hours of footage to one enterprise client, and its resource pages state 95 percent of licensors signed exclusively.
Their words
“$50M+ ... paid To creators globally ... of content owners Earning passive income ... hours Video content licensed”
Reaches buyers: Licensing marketplace (video to AI labs)
500,000+ hours submitted
GoPro subscribers (AI Training programme, US cloud subscribers who opted in)
GoPro's AI Training programme, launched in Q3 2025, had received more than 500,000 hours of subscriber video by its Q4 2025 report; subscribers earn 50% of the licence revenue GoPro expects to generate on their behalf, revenue was to be recognised from Q1 2026 and first payouts made later in 2026. No dollar figure has been disclosed (the Q2 2026 10-Q names the programme only).
Their words
“500,000 hours of diverse, high-quality video content submitted to date”
Reaches buyers: Device maker's cloud library licensed to AI developers with a 50% revenue share to subscribers
GoPro, Q4 and full-year 2025 management commentary, Feb 2026
$40M qualified bookings and near-term pipeline
Veritone Data Refinery (rights holders' archive video and audio: sports federations, broadcasters)
Veritone cites qualified bookings and a near-term pipeline for its Data Refinery valued at $40M at the end of Q3 2025, up 400% over Q1 2025; in one instance it processed 500,000 hours of video to deliver 26,000 hours for model training.
Their words
“citing qualified bookings and a near-term pipeline valued at $40M as of the end of Q3/25”
Reaches buyers: Broker licensing rights-cleared archives to hyperscalers and model developers on a revenue share
38,000 hours from 3,900 contributors
Human Motion Data Recorder app contributors (household-chore egocentric video, mostly the Philippines)
Launched in April 2026 to fill one robotics company's need for 50,000 hours of egocentric video, the app had collected 38,000 hours from 3,900 contributors by mid-summer 2026, paying US$3 per approved hour.
Their words
“by mid-summer had collected 38,000 hours of household chores from 3,900 contributors”
Reaches buyers: Phone app paying gig workers per approved hour
Audio and speech
Prices and buyers for audio2,666,000
US contact centres (enterprises and BPOs)
The US had 2,666,000 customer service representative jobs in 2025, and BLS projects a 5% decline for 2025 to 2035.
Their words
“Number of Jobs, 2025 2,666,000”
Reaches buyers: Mostly not reaching buyers; recorded calls held by enterprises and BPOs
42,593 total hours; 29,295 validated hours; 295 languages
Mozilla Common Voice (volunteer speech)
Common Voice Scripted Speech v27.0 (data cut-off 2026-09) has 42,593 total hours, 29,295 validated hours and 295 languages.
Their words
“Scripted Speech SCS Active 27 v27.0 295 ... Scripted Speech: Total & Validated Hours ... 41792,42388,42593] ... 28893,29295]”
Reaches buyers: Open download (CC0)
14+ billion call minutes recorded annually
Contact centres on Five9 (4,000+ customers)
Five9, one contact-centre platform, says 14+ billion call minutes are recorded on it each year for its 4,000+ customers.
Their words
“4,000+ enterprise, mid-market, and SMB customers worldwide 14+ billion call minutes recorded annually”
Reaches buyers: Not reaching AI buyers: recordings belong to the call centres' customers and are held under processor terms
3,824,033 podcasts; 195,710,248 episodes
Podcasters worldwide
Listen Notes counts at least 3,824,033 podcasts and 195,710,248 episodes.
Their words
“There are at least 3,824,033 podcasts* and 195,710,248 episodes in the world.”
Reaches buyers: Not yet reaching buyers at scale; via brokers and podcast networks
217,795 hours
Shaip (speech data vendor)
Shaip's speech catalogue lists 217,795 hours of English speech across 61 datasets, and 55 call-centre datasets.
Their words
“217,795 hours · 61 sets”
Reaches buyers: Vendor off-the-shelf licence
7 million podcast titles; 700,000 audiobooks
Spotify (podcast and audiobook catalogue)
Spotify hosts 7 million podcast titles and 700,000 audiobooks.
Their words
“over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks on Spotify”
Reaches buyers: Platform-held; rights sit with publishers and creators
199,980 hours licensed in 2020
Off-the-shelf speech datasets licensed by their producer (Haitian Ruisheng, China)
In 2020 Haitian Ruisheng licensed 199,980 hours of its own off-the-shelf speech datasets (198,951 hours of speech recognition data, 1,029 hours of speech synthesis data), up from 136,685 hours in 2019 and 115,732 in 2018; its catalogue held 762 datasets at the end of 2020.
Their words
“合计 33,445 199,980 482 27,303 136,685 598 19,917 115,732 520”
Reaches buyers: Direct non-exclusive licensing by a data vendor to tech firms in China and abroad
Haitian Ruisheng IPO prospectus (招股说明书), 9 Aug 2021, 9 Aug 2021
6,100 hospitals
US hospitals (imaging and clinical record holders)
The American Hospital Association counts 6,100 hospitals in the United States, each a holder of imaging archives and clinical records.
Their words
“There are 6,100 hospitals in the United States.”
Reaches buyers: De-identified data platforms and brokers (Segmed, Truveta, Epic Cosmos in-house); most archives not reaching AI buyers
over 662 million; over 600,000
Getty Images (Getty, iStock, Unsplash)
Getty Images has more than 662 million visual assets on its sites and distributes the content of more than 600,000 contributors and more than 360 premium partners.
Their words
“with over 662 million visual assets available through its industry-leading sites ... distributes the content of over 600,000 contributors and more than 360 premium content partners.”
Reaches buyers: Direct licence deals (data access for ML training)
Getty Images Holdings, Form 10-Q for the quarter ended June 30, 2026, 30 Jun 2026
over 150 million images
Getty Images archive (historical photography)
Getty Images says it maintains one of the largest privately owned photographic archives in the world, with over 150 million images, separate from its creative and editorial stock.
Their words
“Getty Images also maintains one of the largest and best privately-owned photographic archives in the world, with over 150 million images across geographies, periods, and verticals.”
Reaches buyers: Direct licence deals; Getty reports data access and licensing inside its Other revenue
Getty Images Holdings, Form 10-Q for the quarter ended June 30, 2026, 30 Jun 2026
5,85B
LAION (web-crawled open dataset)
LAION-5B contains 5.85 billion CLIP-filtered image-text pairs: 2.3 billion in English and 2.2 billion in more than 100 other languages.
Their words
“consisting of 5,85B CLIP-filtered image-text pairs ... 2,3B contain English language, 2,2B samples from 100+ other languages”
Reaches buyers: Open download (free substitute)
LAION-5B: An open large-scale dataset for training next generation image-text models, 31 Mar 2022
95.33 TB
NCI Imaging Data Commons (public research archive)
NCI's Imaging Data Commons release V23 holds 95.33 TB across 160,199 imaging studies from 79,889 cases.
Their words
“Studies: 160,199 (+606) ... Cases: 79,889 (+355) ... Disk size: 95.33 TB (+2.22 TB)”
Reaches buyers: Open download
NCI Imaging Data Commons, Data release notes (V23), Nov 2025
approximately 150 million de-identified imaging exams
Segmed (aggregator of hospital and clinic imaging)
Segmed's imaging platform holds approximately 150 million de-identified imaging exams across CT, MRI, X-ray, ultrasound and mammography, sourced from healthcare sites and licensed to AI developers.
Their words
“which includes approximately 150 million de-identified imaging exams spanning modalities such as CT, MRI”
Reaches buyers: Broker: de-identified licensing to AI developers, also through Verily and Bayer platforms
$56.1 million (56,137 in thousands)
Shutterstock (stock images, footage, music, 3D)
Shutterstock's Data, Distribution, and Services revenue (licensing its image, footage and music library and metadata, including to AI developers) was $56.1 million in Q2 2026 against $67.2 million in Q2 2025, and $77.2 million in the first half of 2026 against $106.9 million.
Their words
“Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 ... Data, Distribution, and Services 56,137 67,194 77,181 106,926”
Reaches buyers: Direct licence deals (data and metadata to AI developers)
Shutterstock, Form 10-Q for the quarter ended June 30, 2026 (Note 10), 30 Jun 2026
Ninety-three million
US hospitals and imaging centres
About 93 million CT examinations were performed on 61.5 million patients in the United States in 2023.
Their words
“Ninety-three million CT examinations were performed in 61 510 000 patients in the United States in 2023”
Reaches buyers: Mostly not reaching buyers; de-identified hospital data partnerships
$15 million paid out; $40 million run-rate revenue
Photographers and creators supplying Wirestock
Wirestock, which supplies multimodal data to six of the largest foundation model makers, has paid $15 million to its contributors on an annual run-rate revenue of $40 million.
Their words
“He noted the company currently has an annual run-rate revenue of $40 million and has so far paid out $15 million to its contributors.”
Reaches buyers: Contributor images and media sold to AI labs through Wirestock
$104 million (2023)
Shutterstock's image, video and music library and its contributors
Shutterstock earned $104 million of AI licensing revenue in 2023 across all its AI customers.
Their words
“Shutterstock: 104 million dollars of AI licensing revenue in 2023 alone, across all its AI customers.”
Reaches buyers: Library licensed to AI developers (OpenAI, Meta, Google, Amazon, Apple and others)
LLM Pulse, AI content licensing deals 2023 to 2026, Dec 2023
$203.3 million (203,264 in thousands)
Shutterstock (stock images, footage, music, 3D)
Shutterstock's Data, Distribution, and Services revenue (which includes licences to the metadata of its images, footage, music and 3D models for machine learning and generative AI training) was $203.3 million in 2025, up 16% from $175.3 million in 2024 and $137.3 million in 2023.
Their words
“Our Data, Distribution, and Services revenues increased by 16%, to $203.3 million in 2025, as compared to 2024.”
Reaches buyers: Direct licence deals (data and metadata to AI developers)
Shutterstock, Form 10-K for the year ended December 31, 2025, 31 Dec 2025
$40 million annual run-rate revenue; $15 million paid to contributors since 2023; 700,000+ artists
Wirestock (photos, video, design and 3D assets made to order for AI labs)
Wirestock raised a $23 million Series A in May 2026 after pivoting from stock distribution to AI training data; it sources images, videos, design assets and 3D content from more than 700,000 artists and designers, supplies six of the largest foundation model developers, runs at $40 million in annual revenue and has paid $15 million to contributors since 2023.
Their words
“Wirestock currently generates $40 million in annual run-rate revenue and has paid out $15 million to contributors since the pivot began in 2023.”
Reaches buyers: Creator marketplace (made-to-order visual data for AI labs)
3 million files uploaded daily (company claim)
Kled (consumer app paying people for their existing photos and files)
Kled's operator, Nitrility Inc., claimed in early 2026 a $100 million valuation and 3 million files uploaded daily by consumers selling their camera rolls for AI training.
Their words
“The company (Nitrility Inc.) claims a $100M valuation, 3 million files uploaded daily”
Reaches buyers: Consumer app (camera rolls sold for AI training)
Flexswag, Kled App: sell your pics for AI training, is it worth it?, 3 Feb 2026
Text and archives
Prices and buyers for text3,215,245 submissions
arXiv (Cornell, research preprints)
arXiv has received 3,215,245 submissions since August 1991.
Their words
“Total number of submissions as of October 16, 2026 = 3,215,245”
Reaches buyers: Open download (bulk access); each paper keeps its author's licence
440,490 of the 482,460 Works
Bartz v. Anthropic (N.D. Cal. 3:24-cv-05417)
The Bartz v. Anthropic settlement covers 482,460 works on its Works List. By April 16, 2026, claims had been filed for 440,490 of them, a 91.3% claims rate.
Their words
“At present, the Class has filed claims for 440,490 of the 482,460 Works on the Works List, reflecting a claims rate of 91.3%.”
Reaches buyers: Litigation settlement
CourtListener RECAP, Dkt. 643 Plaintiffs' Updated Claims Report, 16 Apr 2026
more than four million; more than 3.5 million (self-published); 642,242 (traditional)
Bowker (via Publishers Weekly)
More than four million books with ISBNs were published in the US in 2025. More than 3.5 million were self-published, and 642,242 came from traditional publishers.
Their words
“The total number of books published in the U.S. in 2025 with ISBN numbers jumped 32.5% over 2024, to more than four million books, according to statistics compiled by Bowker. The increase was led by self-published works, for which the number of print and e-books (including those without BISAC codes) soared 38.7% to more than 3.5 million from 2.5 million in 2024. The number of traditionally published books released in 2025 rose 6.6%, to 642,242, from 602,428 in 2024.”
Reaches buyers: Direct licence from publishers and authors, or litigation
Publishers Weekly, Book Output Topped Four Million in 2025, 17 Mar 2026
500,000:1; ~25,000:1 to ~100,000:1; 3,700:1
Cloudflare Radar
In 2025, Anthropic's crawlers fetched up to 500,000 pages for every visitor they referred back, settling at about 25,000 to 100,000 per referral after May. OpenAI's ratio peaked at 3,700:1 in March.
Their words
“Anthropic had the highest crawl-to-refer ratios this year, reaching as much as 500,000:1, although they were quite erratic from January through May. ... After that, the ratios became more consistent, but remained higher than others, ranging from ~25,000:1 to ~100,000:1. OpenAI’s ratios over time were quite spiky, and reached as much as 3,700:1 in March.”
Reaches buyers: Crawl, increasingly blocked or metered at the CDN
Cloudflare Blog, The 2025 Cloudflare Radar Year in Review, 15 Dec 2025
2.17 billion web pages (or 361.4 TiB of uncompressed content); 587.2 million new URLs
Common Crawl Foundation
The September 2026 Common Crawl archive (CC-MAIN-2026-39) holds 2.17 billion web pages (361.4 TiB uncompressed) from 40.4 million hosts. Only 587.2 million of its URLs had never been crawled before.
Their words
“The data was crawled between September 4th and September 17th, and contains 2.17 billion web pages (or 361.4 TiB of uncompressed content). Page captures are from 40.4 million hosts or 33.2 million registered domains and include 587.2 million new URLs, not visited in any of our prior crawls.”
Reaches buyers: Open download (free public bucket)
Common Crawl, September 2026 Crawl Archive Now Available, 19 Sep 2026
189,130,320
Crossref
Crossref holds 189,130,320 registered metadata records, including 126,615,864 journal DOIs.
Their words
“Crossref Stats Page: Updated on Oct 16, 2026 MetaData Deposit Total Records in Database 189,130,320 ... Number of Journal DOIs 126,615,864”
Reaches buyers: Open metadata API; full text by publisher licence
around 300 trillion tokens; between 2026 and 2032
Epoch AI
Epoch AI estimates the effective stock of public human-generated text at around 300 trillion tokens, and expects models to fully use it between 2026 and 2032 if current trends continue. This is still the June 2024 estimate: Epoch's page shows no 2025 or 2026 update.
Their words
“We estimate the effective stock of quality and repetition adjusted human-generated public text for AI training at around 300 trillion tokens. If trends continue, language models will fully utilize this stock between 2026 and 2032, or even earlier if intensely overtrained.”
Reaches buyers: Open web crawl (the stock frontier models train on)
Epoch AI, Will we run out of data? Limits of LLM scaling based on human-generated data, 6 Jun 2024
983,004 volumes, or 242B tokens
Harvard Law School Library / Institutional Data Initiative
Institutional Books 1.0 releases 983,004 public-domain volumes (242 billion tokens). They come from 1,075,899 Harvard Library volumes in over 250 languages that Google Books scanned.
Their words
“originally spanning 1,075,899 volumes written in over 250 different languages for a total of approximately 250 billion tokens. As part of this initial release, the OCR-extracted text (original and post-processed) as well as the metadata (bibliographic, source, and generated) of the 983,004 volumes, or 242B tokens, identified as being in the public domain have been made available.”
Reaches buyers: Open download (public domain, Hugging Face)
arXiv, Institutional Books 1.0: A 242B token dataset from Harvard Library's collections, 10 Jun 2025
one trillion web pages
Internet Archive
The Wayback Machine passed one trillion preserved web pages in October 2025.
Their words
“Since 1996, the Wayback Machine has been saving the digital history of the internet. In October, it surpassed the threshold of preserving one trillion web pages”
Reaches buyers: Public web archive (replay access, not a training licence)
Internet Archive Blogs, One Trillion Web Pages Archived, Oct 2025
1,264,636,501 newspaper pages
Newspapers.com (Ancestry)
Newspapers.com, owned by Ancestry, holds 1,264,636,501 digitised newspaper pages from more than 31,500 newspapers dating back to 1690.
Their words
“1,264,636,501 newspaper pages to explore.”
Reaches buyers: Not reaching AI buyers: consumer subscription; no AI licence found and Ancestry's terms are reported to bar AI training
11,327,616 articles
PubMed Central (US National Library of Medicine)
PubMed Central had 11,327,616 full-text biomedical articles available in fiscal year 2025, up from 10,307,502 in FY24.
Their words
“Fiscal Year Articles Available Avg. Unique Sessions / Weekday FY25 11,327,616 3.8 million FY24 10,307,502”
Reaches buyers: Open download for the open-access subset; the rest under each publisher's licence
1000+ publications and content creators
ProRata.ai
ProRata says more than 1,000 publications and content creators have partnered with it to license content to AI answers on a revenue-share basis.
Their words
“Join the 1000+ publications and content creators that have partnered with us.”
Reaches buyers: Revenue-share licensing platform
approximately 36 trillion tokens
Alibaba Qwen (buyer-side consumption)
Alibaba's Qwen3 models were pretrained on approximately 36 trillion tokens covering 119 languages and dialects, nearly twice the amount used for Qwen2.5.
Their words
“Qwen3 uses nearly twice that amount, with approximately 36 trillion tokens covering 119 languages and dialects.”
Reaches buyers: Consumption benchmark: web crawl, licensed and synthetic data
140,026 (in thousands)
Reddit, Inc.
Reddit's other revenue, which is mostly content licensing, was $140.0 million in 2025, up from $114.7 million in 2024 and $15.2 million in 2023. In Q2 2026 it was $43.3 million.
Their words
“Other revenue consists of revenue from content licensing and products sold directly to users. ... (in thousands) Advertising revenue $ 2,062,480 $ 1,185,456 $ 788,782 Other revenue 140,026 114,749 15,247”
Reaches buyers: Direct licence deal
1500+ media organizations, brands, and technology companies
RSL Collective / RSL Technical Steering Committee
More than 1,500 media organizations, brands and technology companies endorsed the RSL machine-readable AI licensing standard when version 1.0 launched.
Their words
“1500+ media organizations, brands, and technology companies worldwide now endorse RSL; support spans billions of web pages, representing most high-quality internet content used in AI foundation model training”
Reaches buyers: Machine-readable licence standard and collective licensing
RSL Standard, RSL AI Licensing 1.0 Now an Official Industry Standard, 10 Dec 2025
986 questions in September 2026
Stack Overflow (new public Q&A)
Stack Overflow's own API counts 986 questions asked in September 2026 and still on the site, against 24,732 for September 2024 and 119,730 for September 2021 on the same query.
Their words
“{"total":986}”
Reaches buyers: Direct API licence (OverflowAPI) to labs; the flow of new public text behind it is collapsing
24,134,193 questions
Stack Overflow (Prosus)
Stack Overflow's public API reports 24,134,193 questions on the site in total.
Their words
“{"total":24134193}”
Reaches buyers: Direct API licence (OverflowAPI) to labs, plus open data dumps
Stack Exchange API 2.3, questions on stackoverflow, total filter, 11 Oct 2026
7.4 billion words, 483 language pairs
TAUS Data Association (pooled translation memories)
TAUS put its pooled collection of about 7.4 billion words of non-public human translation data in 483 language pairs on sale for LLM training at discounts of more than 95% in March and April 2024.
Their words
“The 7.4 billion words on offer are all non-public, unique, human translation quality data covering 483 language pairs.”
Reaches buyers: Data marketplace sale (TAUS Data Marketplace)
$14 million (quarter to July 2026); $29 million a year earlier
Wiley's research and learning content
Wiley's AI licensing revenue was $14 million in the quarter to 31 July 2026, against $29 million in the same quarter a year earlier.
Their words
“prior year AI licensing revenue of $29 million ... AI licensing revenue totaled $14 million for the quarter.”
Reaches buyers: Publisher content licensed to AI developers for training, commercial use and knowledge feeds
John Wiley & Sons, Q1 fiscal 2027 earnings release (SEC), 3 Sep 2026
$75m+
Taylor & Francis (Informa) archive content licensed to AI companies
Informa reported that its AI partnerships generated more than $75 million of non-recurring data access revenue for Taylor & Francis in 2024; its 2025 report says this was not expected to repeat to the same degree in 2025.
Their words
“Our AI partnerships generated $75m+ of non-recurring data access revenue for Taylor & Francis in 2024, further diversifying our growth.”
Reaches buyers: Direct licences from the publisher to AI technology companies
Informa Annual Report and Accounts 2024, Strategic Report, Mar 2025
$13.7 million (prior year $28.9 million)
Wiley research and learning content licensed for AI (including content Wiley licenses from other publishers)
Wiley's AI license revenue was $13.7 million in the three months ended 31 July 2026, against $28.9 million a year earlier; AI license revenue in its Learning (books) segment was zero, against $13.1 million.
Their words
“AI license revenue was $13.7 million for the three months ended July 31, 2026 as compared with $28.9 million in the prior year.”
Reaches buyers: Direct licences from the publisher, plus Research Solutions licences that include other publishers' content
John Wiley & Sons, Form 10-Q for the quarter ended 31 July 2026, 4 Sep 2026
21.6 million US user accounts
Character Technologies (Character.AI) estate, Chapter 11, D. Del. Case 26-11603
Character.AI filed for Chapter 11 on 12 October 2026 to sell all or substantially all assets; Disney's $20M stalking-horse bid is a non-exclusive licence to certain IP and claims and, per the reporting, excludes the app, brand, user data and conversation logs, which stay in the estate. A Kentucky complaint attached to a 40-state AG filing (Dkt. 33) counts 21.6 million US accounts by March 2025, 2.1 million declaring an age under 18. Bid deadline 20 November, auction 23 November, sale hearing 24 November 2026. The AGs ask that no buyer may train AI on chat content beyond users' consent, so the logs are unlikely to be saleable as training data.
Their words
“more than 21.6 million US user accounts had been created by March 2025, including more than 2.1 million accounts with a declared age under 18.”
Reaches buyers: Chapter 11 section 363 sale (claims agent Stretto); consumer data under multistate AG objection
14,087 titles
Bloomsbury Publishing plc
Bloomsbury says the court listed 14,087 Bloomsbury titles in the Bartz v. Anthropic settlement, at about $3,000 a work before fees, divided equally between author and publisher, paid over several instalments from the second half of its financial year.
Their words
“The Court has listed 14,087 Bloomsbury titles as within the settlement”
Reaches buyers: Litigation settlement
Bloomsbury Publishing RNS, $1.5bn Anthropic Settlement Approved (via Investegate), 22 Jul 2026
about 45,000 books
Cambridge University Press & Assessment
Cambridge University Press has about 45,000 books available in print and digitally, the pool it is asking authors to opt in to AI licensing; most agreements run a 2 to 5 year training term.
Their words
“about 45,000 books available in print and digitally at the moment”
Reaches buyers: Direct licence from publishers and authors (opt-in)
nearly 17,000 titles
Arcadia Publishing (via Slate)
Arcadia Publishing, the US local-history publisher (History Press, Belt, Pelican imprints), has a catalogue of nearly 17,000 titles and sublicensed some of them to an unnamed technology company for AI training in two rounds in 2025.
Their words
“The branding remains distinct across its nearly 17,000-title catalog”
Reaches buyers: Publisher sublicence, author opt-out
Slate, Arcadia Publishing: Your town's local history books might be used to train A.I., 3 Nov 2025
Datasets, tasks and environments
Prices and buyers for datasets and environmentsmore than 3,500 products from over 300 providers
AWS Data Exchange
AWS Data Exchange lists more than 3,500 data products from over 300 providers, and over 1,000 of them are free.
Their words
“AWS Data Exchange is the only data marketplace with more than 3,500 products from over 300 providers delivered”
Reaches buyers: Cloud marketplace
1,751,247 datasets
Publications Office of the EU (data.europa.eu)
The European data portal lists 1,751,247 datasets from 212 catalogues in 36 countries.
Their words
“1 751 247 datasets 212 catalogues 36 countries”
Reaches buyers: Open download
586,902
US General Services Administration (Data.gov)
Data.gov lists 586,902 datasets.
Their words
“586,902 datasets available on Data.gov.”
Reaches buyers: Open download
2700+ trusted data providers
Datarade
Datarade lists data products from more than 2,700 data providers across more than 560 data categories.
Their words
“The easy way to find and compare data products from 2700+ trusted data providers worldwide, for free.”
Reaches buyers: Broker marketplace
819 datasets
Defined.ai
Defined.ai's dataset marketplace lists 819 off-the-shelf datasets. Its homepage cites a contributor crowd of 1.6M+ across 150+ countries.
Their words
“Showing 10 of 819 datasets”
Reaches buyers: Marketplace plus contributor crowd
1,092,755
Hugging Face
The Hugging Face Hub lists 1,092,755 datasets, almost all free to download.
Their words
“Datasets 1,092,755”
Reaches buyers: Open download (hub)
148
Hugging Face Hub (datasets tagged rl-environment)
Only 148 of the Hub's roughly 1.09 million datasets carry the rl-environment tag, so finished training environments are almost absent from the free supply.
Their words
“Datasets 148”
Reaches buyers: Open download (hub)
Hugging Face, Datasets filtered by tag rl-environment, 16 Oct 2026
over 820 providers, offering more than 3,400 live
Snowflake Marketplace
Snowflake Marketplace lists more than 3,400 live data, agent and SaaS offerings from over 820 providers.
Their words
“Snowflake Marketplace connects you to over 820 providers, offering more than 3,400 live, AI-ready data, agents and integrated SaaS solutions.”
Reaches buyers: Cloud marketplace (in-platform sharing)
7,458,033 records; 725,627 datasets
Zenodo (CERN open research repository, university researchers)
Zenodo's public API reports 7,458,033 records, of which 725,627 are typed as datasets and 306,429 as software.
Their words
“"total": 725627”
Reaches buyers: Open download under each record's own licence; no paid channel
$600K+ average partner revenue; $1M+ for 5+ partners; 319% YoY
Data owners selling datasets through Defined.ai
Defined.ai says its data partners earn more than $600,000 on average, more than five have earned over $1 million, and its dataset sales grew 319% in a year.
Their words
“319% YoY growth in dataset sales $600K+ Average partner revenue $1M+ Revenue for 5+ partners”
Reaches buyers: Datasets sold through Defined.ai's marketplace and partnership programmes
$30 million (2025); at least $100 million (2026)
Data holders brokered by Protege (healthcare, media and enterprise records)
Protege's CEO says its total transaction volume rose from $30 million last year to at least $100 million this year.
Their words
“Bobby Samuels, CEO of U.S. data brokerage startup Protege, said the company’s total transaction volume has jumped from $30 million last year to at least $100 million this year”
Reaches buyers: Brokered by Protege to AI labs
thousands of partners; 90%+ would participate again
Owners of large specialised content collections (code repositories and others)
Google says it has tested its Content Offer Pilot for over a year with thousands of partners worldwide, setting each fee in a one-to-one offer process; the deal is non-exclusive and the partner keeps its IP.
Their words
“90%+ would participate again We’ve been testing this pilot for over a year with thousands of partners worldwide.”
Reaches buyers: Sold directly to Google through its Content Offer Pilot
hundreds of sites
Website replicas (UI gyms) bought from environment vendors
SemiAnalysis reports that UI gyms (website replicas for agent training) often cost about $20,000 per website and that OpenAI has bought hundreds of them for ChatGPT Agent.
Their words
“These 'UI gyms' often cost about $20,000 per website ... OpenAI has purchased hundreds of sites for ChatGPT Agent training and development.”
Reaches buyers: Bespoke builds sold by environment vendors to labs
400+ environments
Open-source RL environments built through Prime Intellect bounties
Prime Intellect crowdsourced more than 400 RL environments and evals through bounties in two months, with 80+ reviewed implementations.
Their words
“In the past 2 months, we've crowdsourced 400+ frontier RL environments & evals through bounties”
Reaches buyers: Open release on Prime Intellect's Environments Hub
Prime Intellect, Scaling the Environments Program, 27 Oct 2025
about six months (half-life)
RL environments sold to AI labs
An RL environment is often a one-time delivery with a half-life of about six months, and the same customer rarely buys the same environment twice, according to an investor's analysis of the AI data category.
Their words
“An environment is often a one-time delivery with a ~six-month half-life; the same customer rarely buys the same environment twice.”
Reaches buyers: Environment vendors selling to frontier labs
Next Signal, Data is a great place to start an AI company, 20 Aug 2026
Physical-world data
Prices and buyers for physical-world data1,003,672 trajectories (~43.8T)
AgiBot / OpenDriveLab
AgiBot World Beta has 1,003,672 robot trajectories (about 43.8T of data) under a non-commercial CC BY-NC-SA 4.0 license.
Their words
“Our complete dataset featuring 1,003,672 trajectories (~43.8T) ... All the data and code within this repo are under CC BY-NC-SA 4.0.”
Reaches buyers: Open download (non-commercial license)
76k demonstration trajectories or 350h
DROID consortium (13 institutions)
DROID holds 76,000 teleoperated demonstration trajectories, or 350 hours of robot interaction data.
Their words
“a diverse robot manipulation dataset with 76k demonstration trajectories or 350h of interaction data”
Reaches buyers: Open download
DROID project site, A Large-Scale In-The-Wild Robot Manipulation Dataset, 19 Mar 2024
3,670 hours
Ego4D consortium (Meta and universities)
Ego4D holds 3,670 hours of first-person daily-life video from 923 participants in 74 locations across 9 countries.
Their words
“3,670 hours of video collected by 923 unique participants from 74 worldwide locations in 9 different countries”
Reaches buyers: Open download (licensed)
more than 600,000
Factory owners worldwide (counted by IFR)
Factories worldwide installed more than 600,000 new industrial robots in 2025.
Their words
“Factories worldwide installed more than 600,000 new units over the year.”
Reaches buyers: Not reaching buyers (factory data stays with operators)
5 million units
Factory owners worldwide (counted by IFR)
About 5 million industrial robots were in operation worldwide at the end of 2025, up 9% on the year.
Their words
“The global operational stock of industrial robots surged 9% to a record 5 million units in 2025.”
Reaches buyers: Not reaching buyers (factory data stays with operators)
over 1 million hours
Meta (buyer)
Meta pretrained V-JEPA 2 on over 1 million hours of internet video, then post-trained its robot variant on under 62 hours of DROID robot video.
Their words
“on a video and image dataset comprising over 1 million hours of internet video ... using less than 62 hours of unlabeled robot videos from the Droid dataset”
Reaches buyers: In-house collection (buyer volume)
20 million hours
NVIDIA (buyer)
NVIDIA pretrained its Cosmos world models on 9,000 trillion tokens, including 20 million hours of driving, robotics, synthetic and related data.
Their words
“trained on 9,000 trillion tokens–including 20 million hours of data”
Reaches buyers: In-house collection (buyer volume)
1M+ real robot trajectories
Open X-Embodiment collaboration (Google DeepMind and research labs)
Open X-Embodiment pools more than 1 million real robot trajectories from 22 robot embodiments, collected by 21 institutions.
Their words
“It contains 1M+ real robot trajectories spanning 22 robot embodiments ... We assemble a dataset from 22 different robots collected through a collaboration between 21 institutions”
Reaches buyers: Open download
Open X-Embodiment project site, Robotic Learning Datasets and RT-X Models, Oct 2023
Over 10 billion miles
Tesla (customer fleet)
Tesla said owners had driven over 10 billion miles on FSD (Supervised) as of early May 2026.
Their words
“Over 10 billion miles driven on FSD Supervised”
Reaches buyers: In-house collection
Tesla on X, Over 10 billion miles driven on FSD Supervised, 3 May 2026
271.3M
Waymo
Waymo had driven 271.3 million rider-only (no human driver) miles through June 2026.
Their words
“Through June 2026, Waymo has driven 271.3M rider-only miles without a human driver”
Reaches buyers: In-house collection
$35M paid; 28.5M video uploads; 111 countries
People filming everyday tasks through Figure AI's Index app
Figure AI's Index app shows $35 million paid to contributors, 28.5 million video uploads, 1 million app downloads and contributors in 111 countries. Figure said $15 million on 25 August 2026.
Their words
“App Downloads 1M Video Uploads 28.5M Countries 111 Paid to Contributors $35M”
Reaches buyers: First-person task video captured and paid by the minute through Figure's Index app
1,000,000+ hours
Embodiment-free human manipulation data (UMI, egocentric) produced in China
Chinese embodied-data service company Mifeng Technology (觅蜂科技) says it has produced over 1 million hours of embodiment-free data; Noematrix (穹彻智能) collected over 100,000 hours of UMI data and about 10,000 hours of egocentric data in about six months.
Their words
“前不久,具身智能数据服务公司觅蜂科技宣布累计生产无本体数据超过100万小时。”
Reaches buyers: Sold to embodied-AI model developers by data service companies; collected in-house by model developers
Xinhua Finance (cnfin.com), 从遥操作到无本体 具身智能数据迎有效性大考, 24 Sep 2026
8 hours for 1 valid hour
Real-robot teleoperation collection in China
A year before September 2026, eight hours of robot work typically yielded one hour of valid data, per industry bodies quoted by Xinhua Finance.
Their words
“一年前,工作人员带着机器人工作8个小时,往往只能产出1小时有效数据”
Reaches buyers: Data collection centres and in-house teleoperation
Xinhua Finance (cnfin.com), 从遥操作到无本体 具身智能数据迎有效性大考, 24 Sep 2026
250+ hours
Studio-grade human motion capture (Uthana)
Uthana licenses 250+ hours of human motion captured with a 120-camera marker-based system in a AAA studio, for commercial model training under agreement.
Their words
“License 250+ hours of human motion recorded with a 120-camera marker-based system in a AAA production studio.”
Reaches buyers: Licensed directly by the vendor, price on request
617.5 hours
High-precision motion capture for humanoids (Noitom HiPHI)
Noitom released HiPHI, 617.5 hours of motion capture from 132 performers, free for non-commercial research with enterprise access through ModalityNet.
Their words
“Spanning 617.5 hours of high-precision motion capture, the benchmark, as Noitom described it,”
Reaches buyers: Free for research on Hugging Face; commercial access by agreement
eWeek, Noitom Releases 617-Hour HiPHI Motion Dataset, 20 Aug 2026
Expert and human work
Prices and buyers for expert work862,800
US Bureau of Labor Statistics
There were 862,800 physician and surgeon jobs in the US in 2025, a credentialed pool expert-data platforms recruit from.
Their words
“Number of Jobs, 2025 862,800”
Reaches buyers: Not reaching buyers (labour pool)
BLS Occupational Outlook Handbook, Physicians and Surgeons, 27 Aug 2026
~$60M to over 30K individuals every month
Handshake AI
Handshake says its AI business reached about a $1B run rate and pays about $60M a month to over 30,000 people.
Their words
“We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.”
Reaches buyers: Contributor platform
Handshake job posting (Base10 job board), Fellow Experience Specialist (Contract), 15 Jun 2026
nearly five million experts
Mercor
Mercor says it has nearly five million experts on its platform.
Their words
“Of our nearly five million experts, only a very limited subset had sensitive information affected.”
Reaches buyers: Contributor platform
900K+
Outlier (Scale AI)
Outlier says it has 900K+ AI trainers (master's holders, PhDs and graduates) and has paid experts more than $500M.
Their words
“Join 900K+ MAs, PhDs, and college graduates working and earning as AI trainers. ... $500M+ Paid to experts”
Reaches buyers: Contributor platform
about $500 million a year
The six largest Chinese AI labs, buying from American data-labelling companies
The six largest Chinese AI labs spend about $500 million a year with American data-labelling companies, according to two founders in the sector who received market-size estimates from Tencent and ByteDance executives (Forbes).
Their words
“En total, los seis principales laboratorios de IA de China gastan cerca de US$500 millones al año con compañías estadounidenses de etiquetado de datos”
Reaches buyers: US data vendors selling to Chinese labs
Forbes Colombia, Spanish edition of the Forbes article by Anna Tong (5 August 2026), 5 Aug 2026
Most of it has no buyer yet.
The holders above rarely know what their data is worth or who would pay for it, and the buyers rarely know where to find it. Connecting the two, with the rights file settled first, is the work of a broker acting for the holder.
Cite this
AIData.Broker, “Where AI training data comes from”, reviewed 16 Oct 2026. https://www.aidata.markets/supply
Free to reuse under CC BY 4.0 if you credit AIData.Broker and link to this page. Each row names the publication that stated it, and words quoted from a source keep that source's own terms.