Computed 17 Oct 2026 from 1,022 observations

What AI training data goes for, on each side of the market.

The same hour of speech is paid to the person who records it, offered to the company that holds it, listed in a catalogue and sold to a lab, each at a different price. Here is the median at each of those points, per comparable unit, from every sourced figure we hold.

1,022

observations

891

priced per comparable unit

58

markets with a median (3+ figures)

707

sources

The market on one scale

Every kind of data, from a cent to a company

Every commercial public price in each kind's main unit, one mark each, on one money scale. The ink mark is the median and the band the middle half, computed the way the tables below are. Each row opens its kind.

  1. Company recordsper company

    $316K median of 97

  2. Datasets, tasks and environmentsper environment

    $2,000 median of 33

  3. Source codeper repository

    $1,579 median of 9

  4. Text and archivesper book or title

    $515 median of 18

  5. Audio and speechper hour of audio

    $118 median of 132

  6. Expert and human workper hour of work

    $77 median of 114

  7. Video and footageper hour of video

    $37 median of 45

  8. Physical-world dataper hour of video

    $16 median of 56

  9. Imagesper image

    $0.53 median of 46

One public priceMedianMiddle half550 of the 1,022 public prices: those stated in each kind's main unit. How it is computed

The spread

Where the evidence holds a median of 8 or more figures at both ends of a like-for-like pair in the same unit: what the people who make data are paid against what buyers pay for it made to order, and what holders are offered against what the same kind of data lists or sells for. The gap is the room a direct deal has.

Datasets, tasks and environments, per task

9.5x

Paid to the people who make it: $300 median (11 figures). Made to order: $2,837 median (8 figures).

Physical-world data, per hour of video

2.7x

Paid to the people who make it: $14 median (14 figures). Made to order: $38 median (20 figures).

Work by people, per hour of work

0.2x

Paid to the people who make it: $77 median (105 figures). Made to order: $19 median (9 figures).

Company records

The record of how a business ran: documents, tickets, communications, sold or licensed as a whole.

By segment, where two or more figures exist
  • Bankruptoffered to holders, per company$7.5M to $12.5M2 figures
  • 1000 employeesoffered to holders, per company$468K to $5.4M2 figures
  • 500 employeesoffered to holders, per company$1.8M to $2.4M2 figures
  • 250 employeesoffered to holders, per company$1.2M3 figures
  • 200 employeesoffered to holders, per company$49.7K to $1.2M2 figures
  • Healthcareoffered to holders, per company$943K to $949K2 figures
  • 100 employeesoffered to holders, per company$586K5 figures
  • Europeoffered to holders, per company$435K to $440K2 figures
  • 50 employeesoffered to holders, per company$416K3 figures
  • 50 employees 5 yearsoffered to holders, per company$333K to $336K2 figures
  • USoffered to holders, per company$311K3 figures
  • Accountingoffered to holders, per company$191K to $280K2 figures
  • 30 employeesoffered to holders, per company$246K to $277K2 figures
  • 20 employeesoffered to holders, per company$222K3 figures
  • Otheroffered to holders, per company$174K3 figures
  • Marketing agencyoffered to holders, per company$58.3K to $110K2 figures
  • Closedsales that happened, per company$10K to $31.6K2 figures

Source code

Repositories with their history. Common code is cheap; scarce languages and linked tickets are not.

By segment, where two or more figures exist
  • Software engineering taskpaid to the people who make it, per task$75 to $2,2002 figures
  • Codingpaid to the people who make it, per hour of work$1343 figures
  • Agent trajectoryasking prices off the shelf, per dataset$100 to $1502 figures

Video and footage

Footage licensed by the minute or the hour. Rights and specificity set the price, not volume.

By segment, where two or more figures exist
  • Egocentricpaid to the people who make it, per hour of video$2.974 figures
  • Facespaid to the people who make it, per task$3.01 to $182 figures
  • Creatoroffered to holders, per hour of video$1054 figures
  • Creatorsales that happened, per hour of video$335 figures
  • Drivingasking prices off the shelf, per hour of video$1004 figures
  • Interviewasking prices off the shelf, per hour of video$2.83 to $2.992 figures
  • Annotationmade to order, per hour of video$110 to $5092 figures
  • Crowdsourcedmade to order, per hour of video$11 to $802 figures
  • Egocentricmade to order, per hour of video$234 figures

Audio and speech

Recorded speech by the hour. Conversations, consent and uncommon languages are what buyers pay for.

By segment, where two or more figures exist
  • Englishpaid to the people who make it, per hour of work$506 figures
  • Germanpaid to the people who make it, per hour of work$442 figures
  • Voicepaid to the people who make it, per hour of work$5.00 to $262 figures
  • Frenchpaid to the people who make it, per hour of work$18 to $252 figures
  • Mandarinpaid to the people who make it, per hour of work$20 to $242 figures
  • Bengalipaid to the people who make it, per hour of work$7.50 to $152 figures
  • Tts corpussales that happened, per hour of audio$3,0403 figures
  • Speech recognition corpussales that happened, per hour of audio$763 figures
  • Voice licensingsales that happened, per hour of audio$1.20 to $8.002 figures
  • Hausaasking prices off the shelf, per hour of audio$65 to $4622 figures
  • Arabicasking prices off the shelf, per hour of audio$4425 figures
  • Arabic egyptianasking prices off the shelf, per hour of audio$4293 figures
  • Urduasking prices off the shelf, per hour of audio$65 to $4262 figures
  • Portugueseasking prices off the shelf, per hour of audio$65 to $2662 figures
  • Spanishasking prices off the shelf, per hour of audio$2027 figures
  • Mandarinasking prices off the shelf, per hour of audio$1983 figures
  • Englishasking prices off the shelf, per hour of audio$19215 figures
  • Vietnameseasking prices off the shelf, per hour of audio$65 to $1812 figures
  • Koreanasking prices off the shelf, per hour of audio$1813 figures
  • Multilingualasking prices off the shelf, per hour of audio$1785 figures
  • Germanasking prices off the shelf, per hour of audio$1704 figures
  • Frenchasking prices off the shelf, per hour of audio$1609 figures
  • Yorubaasking prices off the shelf, per hour of audio$65 to $1202 figures
  • Japaneseasking prices off the shelf, per hour of audio$856 figures
  • Swahiliasking prices off the shelf, per hour of audio$1.50 to $652 figures
  • Indonesianasking prices off the shelf, per hour of audio$604 figures
  • Hindiasking prices off the shelf, per hour of audio$458 figures
  • Tamilasking prices off the shelf, per hour of audio$343 figures
  • Sound effectsasking prices off the shelf, per record$1.27 to $1.492 figures
  • Spanishasking prices off the shelf (research use only), per hour of audio$15 to $792 figures
  • Mandarinasking prices off the shelf (research use only), per hour of audio$484 figures
  • Englishasking prices off the shelf (research use only), per hour of audio$1612 figures
  • Arabicasking prices off the shelf (research use only), per hour of audio$3.39 to $122 figures
  • Multilingualasking prices off the shelf (research use only), per hour of audio$0.59 to $6.872 figures
  • Englishmade to order, per hour of audio$78 to $1192 figures
  • Africancost to produce, per hour of audio$244 to $3332 figures

Images

Photo libraries by the image: cents in bulk, dollars with metadata and releases.

By segment, where two or more figures exist
  • Image editingpaid to the people who make it, per image$1.25 to $2.502 figures
  • Facespaid to the people who make it, per image$0.52 to $0.552 figures
  • Crowdsourcedpaid to the people who make it, per image$0.28 to $0.32 figures
  • Japanoffered to holders, per image$0.473 figures
  • Stock librarysales that happened, per image$0.0069 to $0.142 figures
  • Medicalasking prices off the shelf, per image$5.0511 figures
  • Droneasking prices off the shelf, per image$0.532 figures
  • Illustrationasking prices off the shelf, per image$0.293 figures
  • Street imageryasking prices off the shelf, per image$0.044 to $0.222 figures
  • Annotationmade to order, per image$0.0773 figures
  • Medicalmade to order, per task$1003 figures

Text and archives

Books, reporting and reference text, licensed by the title or the word.

By segment, where two or more figures exist
  • Trade bookoffered to holders, per book or title$205 to $3552 figures
  • Settlementsales that happened, per book or title$3,0554 figures
  • Booksales that happened, per book or title$1,500 to $2,5002 figures
  • Scholarly booksales that happened, per book or title$97 to $6742 figures
  • Forum postssales that happened, per contract year$60M to $70M2 figures
  • Newssales that happened, per contract year$7.1M to $50M2 figures
  • Newssales that happened, per contract year$5M3 figures
  • Parallelasking prices off the shelf, per word$0.000037 to $0.00112 figures
  • Parallelasking prices off the shelf, per record$0.012 to $0.0132 figures
  • Newsasking prices off the shelf, per article$0.224 figures
  • Common crawlasking prices off the shelf, per token$0.00000082 to $0.00000112 figures
  • Annotatedasking prices off the shelf (research use only), per word$0.00124 figures
  • Parallelasking prices off the shelf (research use only), per word$0.000264 figures
  • Frenchasking prices off the shelf (research use only), per word$0.0000052 to $0.000242 figures
  • Arabicasking prices off the shelf (research use only), per word$0.0000075 to $0.0000372 figures
  • Chineseasking prices off the shelf (research use only), per word$0.0000027 to $0.0000032 figures
  • Newsasking prices off the shelf (research use only), per word$0.00000144 figures

Datasets, tasks and environments

What labs train agents in: a simulated workplace, tasks inside it and a grader for each.

By segment, where two or more figures exist
  • Codingpaid to the people who make it, per environment$3,2504 figures
  • Ml engineeringpaid to the people who make it, per environment$1,200 to $2,0002 figures
  • Computer usepaid to the people who make it, per environment$1,7506 figures
  • App simulatorpaid to the people who make it, per environment$1,5009 figures
  • Tool usepaid to the people who make it, per environment$500 to $1,5002 figures
  • Scientific computingpaid to the people who make it, per task$200 to $3002 figures
  • Computational biologypaid to the people who make it, per task$150 to $2602 figures
  • Eval tasksmade to order, per contract$251K to $3M2 figures
  • Cyber rangemade to order, per contract$782K to $1.3M2 figures
  • Cyber ctfmade to order, per contract$583K to $722K2 figures
  • Codingmade to order, per task$5,0003 figures
  • Robotics simmade to order, per environment$35.4K3 figures

Physical-world data

First-person video of manual work, teleoperation and motion capture, for robots.

By segment, where two or more figures exist
  • Teleoperationpaid to the people who make it, per hour of work$3210 figures
  • Umipaid to the people who make it, per hour of work$14 to $302 figures
  • Egocentric capturepaid to the people who make it, per hour of work$134 figures
  • Egocentricpaid to the people who make it, per hour of work$9.196 figures
  • Philippinespaid to the people who make it, per hour of work$3.50 to $4.032 figures
  • Egocentricpaid to the people who make it, per hour of video$8.0010 figures
  • Egocentricsales that happened, per hour of video$0.58 to $2.592 figures
  • Egocentricasking prices off the shelf, per hour of video$6.5014 figures
  • Drivingasking prices off the shelf, per record$0.003 to $6.002 figures
  • Motion captureasking prices off the shelf, per record$0.664 figures
  • Teleoperationmade to order, per hour of video$575 figures
  • Egocentricmade to order, per hour of video$397 figures
  • Teleoperationmade to order, per demonstration$1012 figures
  • Teleoperationmade to order, per hour of work$883 figures
  • Motion capturemade to order, per contract$795 to $2,1212 figures
  • Teleoperationcost to produce, per hour of video$1363 figures
  • Teleoperationcost to produce, per demonstration$6.884 figures

Work by people

Records made to order: an expert's hour, a recorded workflow, a document its author owns.

By segment, where two or more figures exist
  • Financepaid to the people who make it, per hour of work$1364 figures
  • Medicinepaid to the people who make it, per hour of work$1186 figures
  • Voicepaid to the people who make it, per hour of work$964 figures
  • Physicspaid to the people who make it, per hour of work$943 figures
  • Mathpaid to the people who make it, per hour of work$914 figures
  • Lawpaid to the people who make it, per hour of work$905 figures
  • Writingpaid to the people who make it, per hour of work$884 figures
  • Allpaid to the people who make it, per hour of work$8515 figures
  • Biologypaid to the people who make it, per hour of work$848 figures
  • Chemistrypaid to the people who make it, per hour of work$827 figures
  • Codingpaid to the people who make it, per hour of work$814 figures
  • Law medicine financepaid to the people who make it, per hour of work$773 figures
  • Red teamingpaid to the people who make it, per hour of work$699 figures
  • Languagespaid to the people who make it, per hour of work$403 figures
  • Generalistpaid to the people who make it, per hour of work$218 figures
  • Codingpaid to the people who make it, per task$2243 figures
  • Annotationmade to order, per task$0.06614 figures
  • Medicinemade to order, per hour of work$125 to $1532 figures
  • Labelingmade to order, per hour of work$73 to $942 figures
  • Annotationmade to order, per hour of work$6.00 to $192 figures
  • Generalistmade to order, per hour of work$13 to $142 figures
  • Preference rankingmade to order, per record$2.584 figures
  • Allmade to order, per contract year$150M to $200M2 figures

How the rates are computed

Every figure is one observation: a price somebody published, with its source, its date and its own words, on the price board. Each is converted to a comparable unit by arithmetic on what the source states ($24,500 per dataset of 1,000 hours is $25 per hour of audio), never by estimating a size.

A range counts as its geometric midpoint, because prices in this market span orders of magnitude: $100K to $4M centres near $632K, not $2M. Figures given only as a floor or a ceiling are counted but not averaged. A median is shown from 3 figures; below that, the figures themselves.

The sides are where the money moves: paid to the people who make it; offered to holders; sales that happened; asking prices off the shelf; made to order; cost to produce. They are never mixed in one median, and nor are prices that buy research use only (most academic catalogue fees), which have their own line.

Sources are re-read every day and each figure is checked against its page; a figure that changes is replaced, and the old one is kept as history.

Cite this

AIData.Broker, “What AI training data goes for, on each side of the market”, reviewed 17 Oct 2026. https://www.aidata.markets/rates

Free to reuse under CC BY 4.0 if you credit AIData.Broker and link to this page. Each row names the publication that stated it, and words quoted from a source keep that source's own terms.

RatesEvery observation

Know the market rate before anyone names a price.

AI training data market rates: medians by kind of data and side of the market | AIData.Broker