Kinds of data

Video and footage

Footage you own: unused creator material, stock and production libraries, gameplay, screen recordings.

Public price: $15 to $99
per hour of video
Demand: Split
Who buys: Video and world-model companies, labs, licensing marketplaces

The market rate for video, by side

The median where three or more figures exist, otherwise the figures we hold. Each side is a different point in the market: what the people who make it are paid, what holders are offered, what catalogues ask, what was paid.

Paid to the people who make it

$2.97

per hour of video, median of 4 figures; middle half $2.85 to $3.75

Paid to the people who make it

$18

per task, median of 3 figures; middle half $11 to $84

Paid to the people who make it

$12 to $17

per hour of work, from 2 figures

Offered to holders

$95

per hour of video, median of 7 figures; middle half $87 to $133

Offered to holders

$120

per task, from 1 figure

Sales that happened

$42

per hour of video, median of 6 figures; middle half $14 to $113

Asking prices off the shelf

$37

per hour of video, median of 17 figures; middle half $15 to $99

Asking prices off the shelf

$2.50 to $2.83

per record, from 2 figures

Made to order

$32

per hour of video, median of 11 figures; middle half $23 to $95

What video has sold or been offered for

The whole price board

Public prices for video
What was sold or offered	Price	When	What to know	Source
Raw, unlabelled video recordings sold to AI developers through the FileYield seller marketplace (bulk material for generative pre-training)	$0.50-5/minute per minute of video	Oct 2026	A seller-side marketplace's published guide to what holders' raw footage fetches; it names no source for this row and no completed sale, so it is a price guide, not a deal. The same page's '$1-4/minute' row for licensed content repeats the Bloomberg figure already in the store and is not filed again.	FileYield, Sell Video Data to AI Companies (data type page) A vendor's published price guide
User-generated news and viral video archives uploaded to Newsflare for licensing to AI companies' training sets	$10–$50 per hour used per hour of footage used in training	Oct 2026	Newsflare's published rate range to footage owners, paid per hour a client actually uses and repeatable across buyers; its worked example has the owner taking a 50% share of the client's hourly rate, so the owner's net may be half the range.	Newsflare, License Your Archive to AI The payer's own page
Stockfilm archival footage dataset (162,072 digitized clips, 1930s to 1980s amateur film, 298+ hours, 121 countries) with structured metadata, commercial AI training licence, volume-tiered	From $0.95 per clip per clip (floor, volume-tiered)	Oct 2026	A stock-footage seller's own AI-training rate card; the same catalogue sells on Pond5 at $79 to $299 a clip for ordinary use, so the AI rate is about a hundredth of the editorial price per clip. Clips are short (median 5 seconds), which is why the per-hour figure is high.	Stockfilm, AI Training Data page A catalogue or marketplace listing
Stockfilm archival footage dataset, research licence: subsets of up to 25,000 clips with metadata, for non-commercial training and publication	From $4,900 per subset of up to 25,000 clips (floor)	Oct 2026	Research-only price for the same archive; per clip it is about a fifth of the commercial floor, the usual research discount.	Stockfilm, AI Training Data page A catalogue or marketplace listing
Troveo's cumulative payouts to video content owners for AI-training licences, against the hours of video it has licensed (creator, studio and archive footage)	$50M+ paid to creators; 7M+ hours video content licensed cumulative payouts across all licensed hours	Oct 2026	What reached rights holders on average per licensed hour across Troveo's whole library, the realised floor of the creator-footage market; up from $5 an hour in its first year ($5 million for 1 million hours, already in the store). Payouts are the owners' share, after Troveo's cut.	Troveo, For Content Owners page The payer's own page
Natural conversation video recording study (two participants on video call), United States	$18 upon completion per session of 3 to 8 minutes	Oct 2026	The page says pay is per session but does not say whether $18 is per session or total; up to 10 sessions (about 2 hours of recording) per participant.	OneForma, Natural Conversation Video Recording Study The payer's own page
In-lab movement recording study (camera video, motion sensors, mmWave radar, audio), Las Vegas	$150 USD per session per session	Oct 2026	Held at the Centific Las Vegas Lab for Nevada residents 18+. Session length is not stated.	OneForma, Paid Movement Recording Study (Project Sesame) The payer's own page
Unidata Anti-Spoofing Replay Dataset, 42,743 video clips (phone and PC recordings) for liveness detection	Starts at $10,000 / purchase per dataset of 42,743 video clips	Oct 2026	A floor price, shown but not averaged. No clip duration or hours are stated, so this is per clip only.	Datarade, Unidata listing: Anti-Spoofing Replay Dataset, 42,743 Videos A catalogue or marketplace listing
Unidata DeepFake Videos Dataset, 5,000 real videos with AI-generated faces, one per person, mean 9 s	Starts at $5,000 / purchase per dataset of 5,000 video clips	Oct 2026	A floor price, shown but not averaged; hours come from the stated 9 s mean clip length. No consent statement for the source individuals.	Datarade, Unidata listing: DeepFake Videos Dataset, 5,000 Files A catalogue or marketplace listing
Unidata Fabric Masks and Disguise Presentation Attack Dataset, 9,270 videos of 103 consented people, 3 to 5 s, 1080p to 4K	Starts at $30,000 / purchase per dataset of 9,270 videos	Oct 2026	A floor price, shown but not averaged; hours come from the stated 3 to 5 s clips, which is why the per-hour figure is extreme. Explicit biometric consent is stated.	Datarade, Unidata listing: Fabric Masks and Disguise Presentation Attack Dataset, 9,270 Videos A catalogue or marketplace listing
Unidata iBeta Level 1 presentation-attack dataset, 35,800 videos of 50 actors, ~5 s each, up to 4K	Starts at $30,000 / purchase per dataset of 35,800 videos	Oct 2026	A floor price, shown but not averaged; hours come from the stated ~5 s per clip. Actors staging attacks, with no explicit consent statement.	Datarade, Unidata listing: iBeta Level 1 Dataset, 35,800 Videos A catalogue or marketplace listing
Unidata Phone and Webcam Video Dataset, 30,952 videos and photos of 3,869 people for anti-spoofing, ~30 s and ~8 s takes	Starts at $10,000 / purchase per dataset of 30,952 files (videos and photos)	Oct 2026	A floor price, shown but not averaged; per file, mixing videos and photos, with no hours stated. Informed consent is stated.	Datarade, Unidata listing: Phone and Webcam Video Dataset, 30,952 files A catalogue or marketplace listing
First-person household-task video recorded by a gig worker in one week through the Atlas Capture app (Mecka AI), paid in a US-dollar stablecoin	US$50 for 17 hours of video per week's recording of 17 hours	Oct 2026	What one worker was actually paid, not a posted rate; the app's operator is registered as Carbon Based Technology Corp., which does business as Mecka AI. Another worker in the same piece worked out at about US$2.40 an hour.	The Globe and Mail, Startups are hiring low-paid gig workers to train robots on manual labour (9 Oct 2026) Press report
First-person household-chore video recorded on a smartphone through the Human Motion Data Recorder app (contributors largely in the Philippines), per approved hour	US$3 for an hour of approved footage per approved hour of footage	Oct 2026	The app's standing rate as its founder described it; it was started to fill one robotics company's need for 50,000 hours of egocentric video and had collected 38,000 hours from 3,900 contributors by mid-summer 2026. A different programme from Atlas Capture in the same article.	The Globe and Mail, Startups are hiring low-paid gig workers to train robots on manual labour (9 Oct 2026) Press report
DrivingFootage.com POV Cycling, 1,710 1-minute stabilized 4K clips from 34 US locations, 28+ hours	$2,380 per dataset of 28+ hours	Oct 2026	Front-facing 4K only (not 360), shot October 2022 to July 2023 on an Insta360 X2.	Opendatabay, DrivingFootage.com listing: POV Cycling \| 34 US Locations \| 1,710 4K Video Clips A catalogue or marketplace listing
DrivingFootage.com Colorado & Wyoming, 6,516 2-minute 4K 360-degree POV driving clips, 215+ hours	$21,700 per dataset of 215+ hours	Oct 2026	Shot August to September 2024 with 8 nodal cameras plus an overhead camera.	Opendatabay, DrivingFootage.com listing: Colorado & Wyoming \| 6,516 4K Video Clips \| 360º POV Driving Footage A catalogue or marketplace listing
DrivingFootage.com Los Angeles, 9,114 2-minute 4K 360-degree POV driving clips, 310+ hours	$30,800 per dataset of 310+ hours	Oct 2026	Footage is from 2018-2019. The title says 9,000 clips but the body says 9,114.	Opendatabay, DrivingFootage.com listing: Los Angeles \| 9,000 4K Video Clips \| 360-degree POV Driving Footage A catalogue or marketplace listing
DrivingFootage.com Full Library, 50,000 4K 360-degree POV driving clips, 1,750+ hours, 118 TB	$150,000 per dataset of 50,000+ clips / 1,750+ hours	Oct 2026	Cinema-grade C4K driving plates (9 cameras each) also sold to film and TV, licensed with AI training rights. The bundle is advertised as 15% below buying the regions separately.	Opendatabay, DrivingFootage.com listing: Full Library \| 50,000 4K Video Clips \| 360-degree POV Driving Footage A catalogue or marketplace listing
AKYS Pathfinder georeferenced LWIR thermal driving video, Lithuania, 82 minutes	$260 per dataset of 82 minutes	Sep 2026	Specialty thermal infrared footage with GDPR blurring. The size is stated only in the title.	Opendatabay, AKYS.AI listing: AKYS Pathfinder: Georeferenced LWIR Thermal Driving Video (82 min, LT) A catalogue or marketplace listing
Crowdsourced video data capture (planning figure)	$80 per captured hour per captured hour	Sep 2026	The vendor calls these planning figures, not quotes. Review labour is extra.	DataX Power, Crowdsourced Video Data Collection vs Studio Capture: A 2026 Decision Guide A vendor's published price guide
Studio or onsite video data capture (planning figure)	$150 per captured hour per captured hour	Sep 2026	The vendor calls these planning figures, not quotes.	DataX Power, Crowdsourced Video Data Collection vs Studio Capture: A 2026 Decision Guide A vendor's published price guide
Third-person video of everyday activities, clips of 60 seconds or longer, 50+ countries	$10–$15 per hour per hour	Sep 2026	Requires a camera with at least 170-degree field of view and 720p.	OpenTrain AI, Third-Person Video Data Collector The payer's own page
360-degree video of everyday movement, walking and vehicle activities, 53 countries	$15 to $20 per hour per hour	Sep 2026	Same rate across all listed countries, from the US to Kenya and Pakistan.	OpenTrain AI, 360-Degree Video Collection Specialist The payer's own page
Nexdata 41,605 People Multiple Styles Video Data, 1 frontal photo plus 4 to 50 videos (min 1080p, min 10 s, with audio) per person	$986,800 per dataset of 41,605 people	Aug 2026	For character-consistent video and digital-human generation; no consent statement. No per-hour figure: 4 to 50 videos per person, hours not stated ($23.72 a person).	Opendatabay, Nexdata listing: 41605 People Multiple Styles Video Data A catalogue or marketplace listing
Selfie video collection, 4 videos (2 indoor, 2 outdoor) with head movement and facial expressions, Malaysia, Singapore, Hong Kong	Approximately SGD 3.85 per approved submission per approved submission of 4 selfie videos	Aug 2026	One-time project for an unnamed client, paid via PayPal only; project period August 2026.	Kaya by Chemin, Selfie Video Collection Contributor (Workable) The payer's own page
Shofo RecipeBook self-serve video training data, semantic search over 25M+ clips, bought by the hour	$3/hour per hour of selected video	Jul 2026	Self-serve list price from the July 2026 launch; self-serve purchases reportedly carry no indemnity. The listing does not say where the 25M clips come from.	Product Hunt, RecipeBook by Shofo listing A catalogue or marketplace listing
Infobay.AI 2.2K+ Hours English and Japanese Vertical Storyline Video Dataset (scripted and natural short-drama style)	$66,600 per dataset of 2.2K+ hours	Jul 2026	The final price varies with requirements.	Opendatabay, Infobay.Ai listing: 2.2K+ Hours English and Japanese Vertical Storyline Video Dataset A catalogue or marketplace listing
Infobay.AI 106K+ Hours STEM Classroom Video Dataset (price for initial 10,000-hour batch)	$146,600 per initial batch of 10,000 hours	Jul 2026	The price covers an initial 10,000-hour batch of a 106K+ hour library. The same dataset is 'price on request' on Datarade.	Opendatabay, Infobay.Ai listing: 106K+ Hours STEM Classroom Video Dataset A catalogue or marketplace listing
Infobay.AI 30K+ Hours Vertical User-Generated Content (UGC) Video Dataset, smartphone vertical videos across lifestyle, travel, food and more	$439,600 per dataset of 30K+ hours	Jul 2026	The seller claims licensing rights through vendor agreements but does not describe creator consent. The final price varies with requirements.	Opendatabay, Infobay.Ai listing: 30K+ Hours Vertical User-Generated Content (UGC) Video Dataset A catalogue or marketplace listing
Made-to-order egocentric video, finished hour, Aria-class research glasses (multi-camera RGB, SLAM, eye and hand tracking)	$25 to $40 per finished hour of egocentric footage	Jul 2026	A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. The richest streams of the four rigs; scaling is gated by research programme access to the glasses.	DexSet, Egocentric data collection cost comparison (14 Jul 2026) A vendor's published price guide
Made-to-order egocentric video, finished hour, GoPro head or chest mount mono RGB rig	$15 to $20 per finished hour of egocentric footage	Jul 2026	A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. The cheapest rig per finished hour, but with no depth or hand pose the vendor says cost moves into annotation and 3D lifting.	DexSet, Egocentric data collection cost comparison (14 Jul 2026) A vendor's published price guide
Made-to-order egocentric video, finished hour, Meta Quest 3 headset capture (stereo passthrough, IMU, hand tracking)	$18 to $26 per finished hour of egocentric footage	Jul 2026	A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. Includes approximate 3D hand pose at capture time, so less annotation follows than with a mono rig.	DexSet, Egocentric data collection cost comparison (14 Jul 2026) A vendor's published price guide
Made-to-order egocentric video, finished hour, Intel RealSense D435i/D455 stereo depth helmet rig	$20 to $30 per finished hour of egocentric footage	Jul 2026	A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. Metric depth for manipulation; the vendor names per-rig calibration as the burden.	DexSet, Egocentric data collection cost comparison (14 Jul 2026) A vendor's published price guide
Wreck Room Wreck-7K, ~7,000 hours of 1080p exocentric human-object interaction video (object destruction sessions, Las Vegas)	$72,400 per dataset of ~7,000 hours	Jul 2026	Raw third-person footage of real customer sessions; blurring and annotation are quoted separately. The listing does not say what consent the customers gave.	Opendatabay, Wreck Room listing: Wreck-7K: 7,000-Hour Real-World Human-Object Interaction Video A catalogue or marketplace listing
LATAM Egocentric Project: first-person video of everyday tasks recorded by contributors in Latin America, up to 100 hours each	$6 for every approved hour of footage per approved hour of footage	Jul 2026	Collector pay per accepted hour, capped at 100 hours ($600) a person; level with the store's egocentric pay median of $6.	Shaip Collaborate, LATAM Egocentric Project The payer's own page
Crowd-sourced photo, video and audio dataset licence from the Kled AI marketplace	$12M non-exclusive data licensing deal over two years per deal (two years)	Jun 2026	Company-announced, buyer unnamed and terms unverified; about $6M per year for a non-exclusive multimodal licence.	Solana Compass Press report
Made-to-order paired egocentric plus exocentric human video capture (moving head camera synchronised with fixed external cameras), per capture hour	$32 to $44 per capture hour	Jun 2026	A vendor benchmark of what a buyer pays per capture hour for paired first-person and third-person human video, the only multi-view set-up the vendor says supports human-video pretraining; rig build is a separate $6,000 to $9,500. The same table's robot-arm set-ups (single exo plus wrist $20 to $28, DROID-style $26 to $38, dense arrays $40 to $50 an operated hour) are robot data, not filed here.	DexSet, Exocentric multi-view data cost comparison (25 Jun 2026) A vendor's published price guide
First-person (head-mounted phone) video of household tasks recorded at home in Chennai, India, for robot-training data buyers	250 rupees ($2.6) for one hour of video per hour of video	Jun 2026	One worker's rate as she told it; the paying platform is not named in this passage. It sits at the bottom of the egocentric pay range in the store.	Al Jazeera (AFP photo story), India's workers are training AI robots to take their jobs (11 Jun 2026) Press report
Video object tracking annotation project, 100 hours, 5 objects tracked	$8,000–15,000 per project of 100 video hours	Mar 2026	Budget table example. The same guide prices per-frame tracking at $0.03 to $0.15 per keyframe.	WeLabelData, Data Labeling Pricing Guide 2026 A vendor's published price guide
Crowd-platform video collection for simple tasks, without domain QA	$8-$15 per hour per hour of footage	Mar 2026	A managed vendor's account of crowd rates, which it says are not like-for-like with managed programmes.	DataX Power, Video data collection cost: what enterprise teams actually spend in 2026 A vendor's published price guide
Managed collection of general video (dashcam, ambient scenes, consumer camera) with standard QA	$15-$40 per hour of captured footage per hour of captured footage	Mar 2026	Vendor price guide for managed programmes; egocentric runs $80 to $200 and multi-sensor $200 to $450 an hour in the same guide.	DataX Power, Video data collection cost: what enterprise teams actually spend in 2026 A vendor's published price guide
Annotation of egocentric and manipulation footage (action segmentation, object boxes, task-completion labels)	$0.08-$0.25 per second of video per second of video	Mar 2026	Dense per-second labelling costs several times the footage itself; compare $8 to $25 per hour per pass for lighter labels (DexSet).	DataX Power, Video data collection cost: what enterprise teams actually spend in 2026 A vendor's published price guide
CapitalPower Aerial Video of Nigeria Cities, ~500 4K drone video files of urban landscapes with GPS metadata	$1,250 per dataset of ~500 video files	Mar 2026	Per clip only: hours are not stated and the file count is approximate ('~500', 'expandable'). The licence is shown as MIT.	Opendatabay, CapitalPower Multimedia Ltd listing: Aerial Video of Nigeria Cities A catalogue or marketplace listing
Princep Up to 20,000 Hours of real English online job-interview video (global accents) with transcripts	$55,300 per dataset of up to 20,000 hours	Feb 2026	Hours are current as of 26 Aug 2026, and fully consented opt-in is stated.	Opendatabay, Princep listing: Up to 20,000 Hours of Real English Interview Video for AI Training A catalogue or marketplace listing
Princep 8,365 Hours Indian English real online job-interview video with transcripts, 31,826 consented speakers	$23,700 per dataset of 8,365 hours	Feb 2026	Consented talking-head webcam video valued mainly for speech; hours as of 26 Aug 2026. A living dataset growing 3,000 to 4,200 hours a month.	Opendatabay, Princep listing: 8,365 Hours Indian English Interview Video for AI Training A catalogue or marketplace listing
Rights-cleared archive video (sports federations', broadcasters' and other rights holders' footage) licensed to AI developers through the Veritone Data Refinery, priced per hour by application and metadata	$1-1,000 per hour of video per hour of video	Jan 2026	The price range the broker charges AI buyers, as its CEO stated it; the rights holder receives a revenue share of it (share not stated), so the holder's take per hour is lower. The thousand-fold range turns on tagging and metadata, which is itself a pricing lever.	The Media Leader, TV rights owners promised new revenue stream by licensing content for AI training (29 Jan 2026) Press report
JoinAI Multilingual Clean Talking-Head Video Dataset, 841 synthetic 1080p clips, ~3.5 hours	$130 per dataset of ~3.5 hours / 841 clips	Dec 2025	Synthetic talking heads made to look like real people. The duration is approximate.	Opendatabay, JoinAI listing: Multilingual Clean Talking-Head Video Dataset A catalogue or marketplace listing
Premium, metadata-rich film, TV and archive content licensed to AI platforms (MIPCOM 2025 benchmark)	$60-$300 per hour per hour	Nov 2025	Early benchmarks cited by the session moderator; the deals behind them are not named. The same session had Protege report 'millions in royalties' to hundreds of media partners. Segment corrected on 2026-10-17 from content:film-tv to source:film, the research agenda's bucket for film and TV library content; no figure changed.	FanTrust, Turning archives into assets: AI licensing at MIPCOM 2025 Press report
A YouTuber's decade-old music videos licensed to AI companies (about 1,000 hours in a year)	$33,000 in the last year ... a thousand hours of old videos for about 1,000 hours licensed in a year	Oct 2025	Realised by the creator (Peter Hollens) after the intermediary's share; the same hours can be licensed again, non-exclusively, to other buyers.	Semafor, The AI boom is turning old content into cash cows for creators Press report
Terabytes of creator video licensed through Troveo, deals negotiated by a creator manager (Night Media)	about five deals, each worth tens of thousands of dollars per deal	Oct 2025	Words only: a manager's account of deals he closed, with buyers not named. Sits between single creators' small cheques and the top creators' seven-figure totals.	Semafor, The AI boom is turning old content into cash cows for creators Press report
A large creator's video catalogue licensed through Troveo, total paid to each of a handful of creators	more than $1 million each per creator, in total	Oct 2025	The intermediary's CEO speaking about its top few creators; the buyers were large tech companies and AI startups. A ceiling case, not a typical payout.	Semafor, The AI boom is turning old content into cash cows for creators Press report
A regional sports rights distributor's archival footage licensed to generative AI companies through Protege	$250,000+ in year one in the first year	Oct 2025	The intermediary's own case study, on a revenue share covering any Protege deal that included the distributor's content.	Protege, case study: sports rights distributor unlocks $250k+ The payer's own page
An EMEA broadcaster's scripted and cinematic library licensed for AI training through Protege	over $1M in 6 months earned in six months	Oct 2025	The intermediary's own case study. Protege held exclusive AI training rights to the catalogue, so buyers could not play rival sellers against each other. Segment corrected on 2026-10-17 from source:broadcaster to source:film: the licensed asset is a scripted and cinematic library; no figure changed. It is a contract total, not a per-hour price.	Protege, case study: broadcaster earns $1M+ in 6 months The payer's own page
UltraSports4K, 5,200 professionally produced 4K sports/action videos, 15 to 20 s each, ~737 GB	$15,800 per dataset of 5,200 videos	Oct 2025	Stock-style 4K human action footage produced for AI. Hours come from the stated 15 to 20 s per clip.	Opendatabay, Inteligra Corp (Neura Data) listing: UltraSports4K: High-Resolution Action Video Dataset for AI Training A catalogue or marketplace listing
Creator video licensing rates, ordinary to professional or niche content	from $1-2 per minute to as much as $6 per minute per minute	Mar 2025	Small trade blog; the figure is not attributed to a named buyer, so it is weaker than Bloomberg's $1 to $4.	Italy Meets Hollywood, How creators are licensing their content to train AI Press report
THVD Talking Head Full Video Dataset, 47,547 videos, 500+ hours, 20,841 identities, 60% 4K	$35,800 per dataset of 500+ hours / 47,547 videos	Mar 2025	The licence is shown as CC0 and the identities' consent is not stated, so the rights need checking. Older listing, updated 2025-06-25.	Opendatabay, Decofix OY (LipSynthesis) listing: THVD (Talking Head Full Video Dataset) A catalogue or marketplace listing
Everything Troveo paid content owners in its first year: $5 million for 1 million hours of footage	some $5 million for 1 million hours of content for 1 million hours of footage	Mar 2025	Realised average paid out to owners, far below the quoted $0.75 to $3 a minute: most hours delivered earn little, a few earn a lot. Troveo has since said it paid out more than $20 million in total.	New York Post via AOL, Influencers are making big money selling leftover videos to train AI Press report
One creator's back catalogue monetised through Troveo (900 hours of video)	roughly $0.80 to $.90 per minute per minute	Mar 2025	What a single creator realised on 900 hours sold (well over $40,000 in total), near the bottom of the broker's quoted range.	New York Post via AOL, Influencers are making big money selling leftover videos to train AI Press report
Creators' unused footage licensed through Troveo for AI training (Troveo's typical range)	$.75 to $3 a minute per minute	Mar 2025	The broker's own typical range, depending on how visually diverse the footage is or how well it fits a buyer's need. Creators grant Troveo exclusive AI-training rights in return for a revenue share.	New York Post via AOL, Influencers are making big money selling leftover videos to train AI Press report
Most unused creator footage made for YouTube, Instagram and TikTok	between $1 and $2 per minute per minute	Jan 2025	The ordinary band inside Bloomberg's $1 to $4 range; 4K, drone and 3D animation fetch more. Buyers named were OpenAI, Google and Moonvalley.	Slashdot, quoting Bloomberg, YouTubers are selling their unused video footage to AI companies Press report
A creator's unused footage	$1 to $4 a minute per minute	Jan 2025	A quoted rate. A creator with a large back catalogue later reported realising about $0.55 a minute.	Bloomberg Law Press report
Film and TV content licensed through Calliope Networks (now part of Protege)	$6.25 per minute for HD content, more for 4K or 3D per minute	Aug 2024	Small trade blog; it does not say whether this is the buyer price or the share reaching rights holders. Segment corrected on 2026-10-17 from resolution:hd to source:film: the price is for a film and TV catalogue, and "HD" describes a quality tier, not who supplies the footage. Quote re-read on the page on 2026-10-17.	Italy Meets Hollywood (citing Variety and Forbes) Press report
Adobe's flat payment for a submission of more than 100 short clips of everyday actions and emotions	$120 per submission of 100+ short clips	Apr 2024	A flat fee per contributor submission; Bloomberg derived the per-minute rates from it.	Maginative, quoting Bloomberg, Adobe is paying $3 per minute for videos to train AI model Press report
Video footage bought by Adobe for a text-to-video model	an average of $2.62 per minute per minute	Apr 2024	Paid directly to contributors, about $157 per hour of footage (derived), with no broker in between.	PYMNTS (citing Bloomberg) Press report
Short clips of people's everyday actions, emotions and body parts requested by Adobe for its video model (top of its pay)	as much as about $7.25 per minute per minute of submitted video	Apr 2024	The ceiling of Adobe's offer to its stock contributors (the $2.62 a minute average is already on file); paid as $120 per submission of 100+ short clips.	Maginative, quoting Bloomberg, Adobe is paying $3 per minute for videos to train AI model Press report
Short-form videos licensed for AI training (Defined.ai)	$2 to $4 for short videos per short video	Apr 2024	Per-clip price from the same vendor that quotes $100 to $300 per hour for longer films.	The Decoder (summarising Reuters) Press report
Longer films and professional video (Defined.ai's quoted rate)	$100 to $300 an hour per hour	Apr 2024	A marketplace's quoted rates in 2024: $2 to $4 for a short clip, $100 to $300 an hour for longer films.	Reuters, via The Decoder Press report
Videos from Photobucket's 13 billion photo and video archive, in licensing talks	more than $1 per video per video	Apr 2024	Rates discussed by Photobucket's CEO, varying by buyer and type; one buyer wanted over a billion videos. No closed deal was reported.	Reuters, via Dunya News, Inside Big Tech's underground race to buy AI training data Press report

Raw, unlabelled video recordings sold to AI developers through the FileYield seller marketplace (bulk material for generative pre-training)
Price
$0.50-5/minute
per minute of video
When
Oct 2026
What to know
A seller-side marketplace's published guide to what holders' raw footage fetches; it names no source for this row and no completed sale, so it is a price guide, not a deal. The same page's '$1-4/minute' row for licensed content repeats the Bloomberg figure already in the store and is not filed again.
Source
FileYield, Sell Video Data to AI Companies (data type page)
A vendor's published price guide
User-generated news and viral video archives uploaded to Newsflare for licensing to AI companies' training sets
Price
$10–$50 per hour used
per hour of footage used in training
When
Oct 2026
What to know
Newsflare's published rate range to footage owners, paid per hour a client actually uses and repeatable across buyers; its worked example has the owner taking a 50% share of the client's hourly rate, so the owner's net may be half the range.
Source
Newsflare, License Your Archive to AI
The payer's own page
Stockfilm archival footage dataset (162,072 digitized clips, 1930s to 1980s amateur film, 298+ hours, 121 countries) with structured metadata, commercial AI training licence, volume-tiered
Price
From $0.95 per clip
per clip (floor, volume-tiered)
When
Oct 2026
What to know
A stock-footage seller's own AI-training rate card; the same catalogue sells on Pond5 at $79 to $299 a clip for ordinary use, so the AI rate is about a hundredth of the editorial price per clip. Clips are short (median 5 seconds), which is why the per-hour figure is high.
Source
Stockfilm, AI Training Data page
A catalogue or marketplace listing
Stockfilm archival footage dataset, research licence: subsets of up to 25,000 clips with metadata, for non-commercial training and publication
Price
From $4,900
per subset of up to 25,000 clips (floor)
When
Oct 2026
What to know
Research-only price for the same archive; per clip it is about a fifth of the commercial floor, the usual research discount.
Source
Stockfilm, AI Training Data page
A catalogue or marketplace listing
Troveo's cumulative payouts to video content owners for AI-training licences, against the hours of video it has licensed (creator, studio and archive footage)
Price
$50M+ paid to creators; 7M+ hours video content licensed
cumulative payouts across all licensed hours
When
Oct 2026
What to know
What reached rights holders on average per licensed hour across Troveo's whole library, the realised floor of the creator-footage market; up from $5 an hour in its first year ($5 million for 1 million hours, already in the store). Payouts are the owners' share, after Troveo's cut.
Source
Troveo, For Content Owners page
The payer's own page
Natural conversation video recording study (two participants on video call), United States
Price
$18 upon completion
per session of 3 to 8 minutes
When
Oct 2026
What to know
The page says pay is per session but does not say whether $18 is per session or total; up to 10 sessions (about 2 hours of recording) per participant.
Source
OneForma, Natural Conversation Video Recording Study
The payer's own page
In-lab movement recording study (camera video, motion sensors, mmWave radar, audio), Las Vegas
Price
$150 USD per session
per session
When
Oct 2026
What to know
Held at the Centific Las Vegas Lab for Nevada residents 18+. Session length is not stated.
Source
OneForma, Paid Movement Recording Study (Project Sesame)
The payer's own page
Unidata Anti-Spoofing Replay Dataset, 42,743 video clips (phone and PC recordings) for liveness detection
Price
Starts at $10,000 / purchase
per dataset of 42,743 video clips
When
Oct 2026
What to know
A floor price, shown but not averaged. No clip duration or hours are stated, so this is per clip only.
Source
Datarade, Unidata listing: Anti-Spoofing Replay Dataset, 42,743 Videos
A catalogue or marketplace listing
Unidata DeepFake Videos Dataset, 5,000 real videos with AI-generated faces, one per person, mean 9 s
Price
Starts at $5,000 / purchase
per dataset of 5,000 video clips
When
Oct 2026
What to know
A floor price, shown but not averaged; hours come from the stated 9 s mean clip length. No consent statement for the source individuals.
Source
Datarade, Unidata listing: DeepFake Videos Dataset, 5,000 Files
A catalogue or marketplace listing
Unidata Fabric Masks and Disguise Presentation Attack Dataset, 9,270 videos of 103 consented people, 3 to 5 s, 1080p to 4K
Price
Starts at $30,000 / purchase
per dataset of 9,270 videos
When
Oct 2026
What to know
A floor price, shown but not averaged; hours come from the stated 3 to 5 s clips, which is why the per-hour figure is extreme. Explicit biometric consent is stated.
Source
Datarade, Unidata listing: Fabric Masks and Disguise Presentation Attack Dataset, 9,270 Videos
A catalogue or marketplace listing
Unidata iBeta Level 1 presentation-attack dataset, 35,800 videos of 50 actors, ~5 s each, up to 4K
Price
Starts at $30,000 / purchase
per dataset of 35,800 videos
When
Oct 2026
What to know
A floor price, shown but not averaged; hours come from the stated ~5 s per clip. Actors staging attacks, with no explicit consent statement.
Source
Datarade, Unidata listing: iBeta Level 1 Dataset, 35,800 Videos
A catalogue or marketplace listing
Unidata Phone and Webcam Video Dataset, 30,952 videos and photos of 3,869 people for anti-spoofing, ~30 s and ~8 s takes
Price
Starts at $10,000 / purchase
per dataset of 30,952 files (videos and photos)
When
Oct 2026
What to know
A floor price, shown but not averaged; per file, mixing videos and photos, with no hours stated. Informed consent is stated.
Source
Datarade, Unidata listing: Phone and Webcam Video Dataset, 30,952 files
A catalogue or marketplace listing
First-person household-task video recorded by a gig worker in one week through the Atlas Capture app (Mecka AI), paid in a US-dollar stablecoin
Price
US$50 for 17 hours of video
per week's recording of 17 hours
When
Oct 2026
What to know
What one worker was actually paid, not a posted rate; the app's operator is registered as Carbon Based Technology Corp., which does business as Mecka AI. Another worker in the same piece worked out at about US$2.40 an hour.
Source
The Globe and Mail, Startups are hiring low-paid gig workers to train robots on manual labour (9 Oct 2026)
Press report
First-person household-chore video recorded on a smartphone through the Human Motion Data Recorder app (contributors largely in the Philippines), per approved hour
Price
US$3 for an hour of approved footage
per approved hour of footage
When
Oct 2026
What to know
The app's standing rate as its founder described it; it was started to fill one robotics company's need for 50,000 hours of egocentric video and had collected 38,000 hours from 3,900 contributors by mid-summer 2026. A different programme from Atlas Capture in the same article.
Source
The Globe and Mail, Startups are hiring low-paid gig workers to train robots on manual labour (9 Oct 2026)
Press report
DrivingFootage.com POV Cycling, 1,710 1-minute stabilized 4K clips from 34 US locations, 28+ hours
Price
$2,380
per dataset of 28+ hours
When
Oct 2026
What to know
Front-facing 4K only (not 360), shot October 2022 to July 2023 on an Insta360 X2.
Source
Opendatabay, DrivingFootage.com listing: POV Cycling | 34 US Locations | 1,710 4K Video Clips
A catalogue or marketplace listing
DrivingFootage.com Colorado & Wyoming, 6,516 2-minute 4K 360-degree POV driving clips, 215+ hours
Price
$21,700
per dataset of 215+ hours
When
Oct 2026
What to know
Shot August to September 2024 with 8 nodal cameras plus an overhead camera.
Source
Opendatabay, DrivingFootage.com listing: Colorado & Wyoming | 6,516 4K Video Clips | 360º POV Driving Footage
A catalogue or marketplace listing
DrivingFootage.com Los Angeles, 9,114 2-minute 4K 360-degree POV driving clips, 310+ hours
Price
$30,800
per dataset of 310+ hours
When
Oct 2026
What to know
Footage is from 2018-2019. The title says 9,000 clips but the body says 9,114.
Source
Opendatabay, DrivingFootage.com listing: Los Angeles | 9,000 4K Video Clips | 360-degree POV Driving Footage
A catalogue or marketplace listing
DrivingFootage.com Full Library, 50,000 4K 360-degree POV driving clips, 1,750+ hours, 118 TB
Price
$150,000
per dataset of 50,000+ clips / 1,750+ hours
When
Oct 2026
What to know
Cinema-grade C4K driving plates (9 cameras each) also sold to film and TV, licensed with AI training rights. The bundle is advertised as 15% below buying the regions separately.
Source
Opendatabay, DrivingFootage.com listing: Full Library | 50,000 4K Video Clips | 360-degree POV Driving Footage
A catalogue or marketplace listing
AKYS Pathfinder georeferenced LWIR thermal driving video, Lithuania, 82 minutes
Price
$260
per dataset of 82 minutes
When
Sep 2026
What to know
Specialty thermal infrared footage with GDPR blurring. The size is stated only in the title.
Source
Opendatabay, AKYS.AI listing: AKYS Pathfinder: Georeferenced LWIR Thermal Driving Video (82 min, LT)
A catalogue or marketplace listing
Crowdsourced video data capture (planning figure)
Price
$80 per captured hour
per captured hour
When
Sep 2026
What to know
The vendor calls these planning figures, not quotes. Review labour is extra.
Source
DataX Power, Crowdsourced Video Data Collection vs Studio Capture: A 2026 Decision Guide
A vendor's published price guide
Studio or onsite video data capture (planning figure)
Price
$150 per captured hour
per captured hour
When
Sep 2026
What to know
The vendor calls these planning figures, not quotes.
Source
DataX Power, Crowdsourced Video Data Collection vs Studio Capture: A 2026 Decision Guide
A vendor's published price guide
Third-person video of everyday activities, clips of 60 seconds or longer, 50+ countries
Price
$10–$15 per hour
per hour
When
Sep 2026
What to know
Requires a camera with at least 170-degree field of view and 720p.
Source
OpenTrain AI, Third-Person Video Data Collector
The payer's own page
360-degree video of everyday movement, walking and vehicle activities, 53 countries
Price
$15 to $20 per hour
per hour
When
Sep 2026
What to know
Same rate across all listed countries, from the US to Kenya and Pakistan.
Source
OpenTrain AI, 360-Degree Video Collection Specialist
The payer's own page
Nexdata 41,605 People Multiple Styles Video Data, 1 frontal photo plus 4 to 50 videos (min 1080p, min 10 s, with audio) per person
Price
$986,800
per dataset of 41,605 people
When
Aug 2026
What to know
For character-consistent video and digital-human generation; no consent statement. No per-hour figure: 4 to 50 videos per person, hours not stated ($23.72 a person).
Source
Opendatabay, Nexdata listing: 41605 People Multiple Styles Video Data
A catalogue or marketplace listing
Selfie video collection, 4 videos (2 indoor, 2 outdoor) with head movement and facial expressions, Malaysia, Singapore, Hong Kong
Price
Approximately SGD 3.85 per approved submission
per approved submission of 4 selfie videos
When
Aug 2026
What to know
One-time project for an unnamed client, paid via PayPal only; project period August 2026.
Source
Kaya by Chemin, Selfie Video Collection Contributor (Workable)
The payer's own page
Shofo RecipeBook self-serve video training data, semantic search over 25M+ clips, bought by the hour
Price
$3/hour
per hour of selected video
When
Jul 2026
What to know
Self-serve list price from the July 2026 launch; self-serve purchases reportedly carry no indemnity. The listing does not say where the 25M clips come from.
Source
Product Hunt, RecipeBook by Shofo listing
A catalogue or marketplace listing
Infobay.AI 2.2K+ Hours English and Japanese Vertical Storyline Video Dataset (scripted and natural short-drama style)
Price
$66,600
per dataset of 2.2K+ hours
When
Jul 2026
What to know
The final price varies with requirements.
Source
Opendatabay, Infobay.Ai listing: 2.2K+ Hours English and Japanese Vertical Storyline Video Dataset
A catalogue or marketplace listing
Infobay.AI 106K+ Hours STEM Classroom Video Dataset (price for initial 10,000-hour batch)
Price
$146,600
per initial batch of 10,000 hours
When
Jul 2026
What to know
The price covers an initial 10,000-hour batch of a 106K+ hour library. The same dataset is 'price on request' on Datarade.
Source
Opendatabay, Infobay.Ai listing: 106K+ Hours STEM Classroom Video Dataset
A catalogue or marketplace listing
Infobay.AI 30K+ Hours Vertical User-Generated Content (UGC) Video Dataset, smartphone vertical videos across lifestyle, travel, food and more
Price
$439,600
per dataset of 30K+ hours
When
Jul 2026
What to know
The seller claims licensing rights through vendor agreements but does not describe creator consent. The final price varies with requirements.
Source
Opendatabay, Infobay.Ai listing: 30K+ Hours Vertical User-Generated Content (UGC) Video Dataset
A catalogue or marketplace listing
Made-to-order egocentric video, finished hour, Aria-class research glasses (multi-camera RGB, SLAM, eye and hand tracking)
Price
$25 to $40
per finished hour of egocentric footage
When
Jul 2026
What to know
A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. The richest streams of the four rigs; scaling is gated by research programme access to the glasses.
Source
DexSet, Egocentric data collection cost comparison (14 Jul 2026)
A vendor's published price guide
Made-to-order egocentric video, finished hour, GoPro head or chest mount mono RGB rig
Price
$15 to $20
per finished hour of egocentric footage
When
Jul 2026
What to know
A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. The cheapest rig per finished hour, but with no depth or hand pose the vendor says cost moves into annotation and 3D lifting.
Source
DexSet, Egocentric data collection cost comparison (14 Jul 2026)
A vendor's published price guide
Made-to-order egocentric video, finished hour, Meta Quest 3 headset capture (stereo passthrough, IMU, hand tracking)
Price
$18 to $26
per finished hour of egocentric footage
When
Jul 2026
What to know
A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. Includes approximate 3D hand pose at capture time, so less annotation follows than with a mono rig.
Source
DexSet, Egocentric data collection cost comparison (14 Jul 2026)
A vendor's published price guide
Made-to-order egocentric video, finished hour, Intel RealSense D435i/D455 stereo depth helmet rig
Price
$20 to $30
per finished hour of egocentric footage
When
Jul 2026
What to know
A vendor benchmark of what a buyer pays per finished (usable) hour of first-person footage on this rig, from one comparison table. Metric depth for manipulation; the vendor names per-rig calibration as the burden.
Source
DexSet, Egocentric data collection cost comparison (14 Jul 2026)
A vendor's published price guide
Wreck Room Wreck-7K, ~7,000 hours of 1080p exocentric human-object interaction video (object destruction sessions, Las Vegas)
Price
$72,400
per dataset of ~7,000 hours
When
Jul 2026
What to know
Raw third-person footage of real customer sessions; blurring and annotation are quoted separately. The listing does not say what consent the customers gave.
Source
Opendatabay, Wreck Room listing: Wreck-7K: 7,000-Hour Real-World Human-Object Interaction Video
A catalogue or marketplace listing
LATAM Egocentric Project: first-person video of everyday tasks recorded by contributors in Latin America, up to 100 hours each
Price
$6 for every approved hour of footage
per approved hour of footage
When
Jul 2026
What to know
Collector pay per accepted hour, capped at 100 hours ($600) a person; level with the store's egocentric pay median of $6.
Source
Shaip Collaborate, LATAM Egocentric Project
The payer's own page
Crowd-sourced photo, video and audio dataset licence from the Kled AI marketplace
Price
$12M non-exclusive data licensing deal over two years
per deal (two years)
When
Jun 2026
What to know
Company-announced, buyer unnamed and terms unverified; about $6M per year for a non-exclusive multimodal licence.
Source
Solana Compass
Press report
Made-to-order paired egocentric plus exocentric human video capture (moving head camera synchronised with fixed external cameras), per capture hour
Price
$32 to $44
per capture hour
When
Jun 2026
What to know
A vendor benchmark of what a buyer pays per capture hour for paired first-person and third-person human video, the only multi-view set-up the vendor says supports human-video pretraining; rig build is a separate $6,000 to $9,500. The same table's robot-arm set-ups (single exo plus wrist $20 to $28, DROID-style $26 to $38, dense arrays $40 to $50 an operated hour) are robot data, not filed here.
Source
DexSet, Exocentric multi-view data cost comparison (25 Jun 2026)
A vendor's published price guide
First-person (head-mounted phone) video of household tasks recorded at home in Chennai, India, for robot-training data buyers
Price
250 rupees ($2.6) for one hour of video
per hour of video
When
Jun 2026
What to know
One worker's rate as she told it; the paying platform is not named in this passage. It sits at the bottom of the egocentric pay range in the store.
Source
Al Jazeera (AFP photo story), India's workers are training AI robots to take their jobs (11 Jun 2026)
Press report
Video object tracking annotation project, 100 hours, 5 objects tracked
Price
$8,000–15,000
per project of 100 video hours
When
Mar 2026
What to know
Budget table example. The same guide prices per-frame tracking at $0.03 to $0.15 per keyframe.
Source
WeLabelData, Data Labeling Pricing Guide 2026
A vendor's published price guide
Crowd-platform video collection for simple tasks, without domain QA
Price
$8-$15 per hour
per hour of footage
When
Mar 2026
What to know
A managed vendor's account of crowd rates, which it says are not like-for-like with managed programmes.
Source
DataX Power, Video data collection cost: what enterprise teams actually spend in 2026
A vendor's published price guide
Managed collection of general video (dashcam, ambient scenes, consumer camera) with standard QA
Price
$15-$40 per hour of captured footage
per hour of captured footage
When
Mar 2026
What to know
Vendor price guide for managed programmes; egocentric runs $80 to $200 and multi-sensor $200 to $450 an hour in the same guide.
Source
DataX Power, Video data collection cost: what enterprise teams actually spend in 2026
A vendor's published price guide
Annotation of egocentric and manipulation footage (action segmentation, object boxes, task-completion labels)
Price
$0.08-$0.25 per second of video
per second of video
When
Mar 2026
What to know
Dense per-second labelling costs several times the footage itself; compare $8 to $25 per hour per pass for lighter labels (DexSet).
Source
DataX Power, Video data collection cost: what enterprise teams actually spend in 2026
A vendor's published price guide
CapitalPower Aerial Video of Nigeria Cities, ~500 4K drone video files of urban landscapes with GPS metadata
Price
$1,250
per dataset of ~500 video files
When
Mar 2026
What to know
Per clip only: hours are not stated and the file count is approximate ('~500', 'expandable'). The licence is shown as MIT.
Source
Opendatabay, CapitalPower Multimedia Ltd listing: Aerial Video of Nigeria Cities
A catalogue or marketplace listing
Princep Up to 20,000 Hours of real English online job-interview video (global accents) with transcripts
Price
$55,300
per dataset of up to 20,000 hours
When
Feb 2026
What to know
Hours are current as of 26 Aug 2026, and fully consented opt-in is stated.
Source
Opendatabay, Princep listing: Up to 20,000 Hours of Real English Interview Video for AI Training
A catalogue or marketplace listing
Princep 8,365 Hours Indian English real online job-interview video with transcripts, 31,826 consented speakers
Price
$23,700
per dataset of 8,365 hours
When
Feb 2026
What to know
Consented talking-head webcam video valued mainly for speech; hours as of 26 Aug 2026. A living dataset growing 3,000 to 4,200 hours a month.
Source
Opendatabay, Princep listing: 8,365 Hours Indian English Interview Video for AI Training
A catalogue or marketplace listing
Rights-cleared archive video (sports federations', broadcasters' and other rights holders' footage) licensed to AI developers through the Veritone Data Refinery, priced per hour by application and metadata
Price
$1-1,000 per hour of video
per hour of video
When
Jan 2026
What to know
The price range the broker charges AI buyers, as its CEO stated it; the rights holder receives a revenue share of it (share not stated), so the holder's take per hour is lower. The thousand-fold range turns on tagging and metadata, which is itself a pricing lever.
Source
The Media Leader, TV rights owners promised new revenue stream by licensing content for AI training (29 Jan 2026)
Press report
JoinAI Multilingual Clean Talking-Head Video Dataset, 841 synthetic 1080p clips, ~3.5 hours
Price
$130
per dataset of ~3.5 hours / 841 clips
When
Dec 2025
What to know
Synthetic talking heads made to look like real people. The duration is approximate.
Source
Opendatabay, JoinAI listing: Multilingual Clean Talking-Head Video Dataset
A catalogue or marketplace listing
Premium, metadata-rich film, TV and archive content licensed to AI platforms (MIPCOM 2025 benchmark)
Price
$60-$300 per hour
per hour
When
Nov 2025
What to know
Early benchmarks cited by the session moderator; the deals behind them are not named. The same session had Protege report 'millions in royalties' to hundreds of media partners. Segment corrected on 2026-10-17 from content:film-tv to source:film, the research agenda's bucket for film and TV library content; no figure changed.
Source
FanTrust, Turning archives into assets: AI licensing at MIPCOM 2025
Press report
A YouTuber's decade-old music videos licensed to AI companies (about 1,000 hours in a year)
Price
$33,000 in the last year ... a thousand hours of old videos
for about 1,000 hours licensed in a year
When
Oct 2025
What to know
Realised by the creator (Peter Hollens) after the intermediary's share; the same hours can be licensed again, non-exclusively, to other buyers.
Source
Semafor, The AI boom is turning old content into cash cows for creators
Press report
Terabytes of creator video licensed through Troveo, deals negotiated by a creator manager (Night Media)
Price
about five deals, each worth tens of thousands of dollars
per deal
When
Oct 2025
What to know
Words only: a manager's account of deals he closed, with buyers not named. Sits between single creators' small cheques and the top creators' seven-figure totals.
Source
Semafor, The AI boom is turning old content into cash cows for creators
Press report
A large creator's video catalogue licensed through Troveo, total paid to each of a handful of creators
Price
more than $1 million each
per creator, in total
When
Oct 2025
What to know
The intermediary's CEO speaking about its top few creators; the buyers were large tech companies and AI startups. A ceiling case, not a typical payout.
Source
Semafor, The AI boom is turning old content into cash cows for creators
Press report
A regional sports rights distributor's archival footage licensed to generative AI companies through Protege
Price
$250,000+ in year one
in the first year
When
Oct 2025
What to know
The intermediary's own case study, on a revenue share covering any Protege deal that included the distributor's content.
Source
Protege, case study: sports rights distributor unlocks $250k+
The payer's own page
An EMEA broadcaster's scripted and cinematic library licensed for AI training through Protege
Price
over $1M in 6 months
earned in six months
When
Oct 2025
What to know
The intermediary's own case study. Protege held exclusive AI training rights to the catalogue, so buyers could not play rival sellers against each other. Segment corrected on 2026-10-17 from source:broadcaster to source:film: the licensed asset is a scripted and cinematic library; no figure changed. It is a contract total, not a per-hour price.
Source
Protege, case study: broadcaster earns $1M+ in 6 months
The payer's own page
UltraSports4K, 5,200 professionally produced 4K sports/action videos, 15 to 20 s each, ~737 GB
Price
$15,800
per dataset of 5,200 videos
When
Oct 2025
What to know
Stock-style 4K human action footage produced for AI. Hours come from the stated 15 to 20 s per clip.
Source
Opendatabay, Inteligra Corp (Neura Data) listing: UltraSports4K: High-Resolution Action Video Dataset for AI Training
A catalogue or marketplace listing
Creator video licensing rates, ordinary to professional or niche content
Price
from $1-2 per minute to as much as $6 per minute
per minute
When
Mar 2025
What to know
Small trade blog; the figure is not attributed to a named buyer, so it is weaker than Bloomberg's $1 to $4.
Source
Italy Meets Hollywood, How creators are licensing their content to train AI
Press report
THVD Talking Head Full Video Dataset, 47,547 videos, 500+ hours, 20,841 identities, 60% 4K
Price
$35,800
per dataset of 500+ hours / 47,547 videos
When
Mar 2025
What to know
The licence is shown as CC0 and the identities' consent is not stated, so the rights need checking. Older listing, updated 2025-06-25.
Source
Opendatabay, Decofix OY (LipSynthesis) listing: THVD (Talking Head Full Video Dataset)
A catalogue or marketplace listing
Everything Troveo paid content owners in its first year: $5 million for 1 million hours of footage
Price
some $5 million for 1 million hours of content
for 1 million hours of footage
When
Mar 2025
What to know
Realised average paid out to owners, far below the quoted $0.75 to $3 a minute: most hours delivered earn little, a few earn a lot. Troveo has since said it paid out more than $20 million in total.
Source
New York Post via AOL, Influencers are making big money selling leftover videos to train AI
Press report
One creator's back catalogue monetised through Troveo (900 hours of video)
Price
roughly $0.80 to $.90 per minute
per minute
When
Mar 2025
What to know
What a single creator realised on 900 hours sold (well over $40,000 in total), near the bottom of the broker's quoted range.
Source
New York Post via AOL, Influencers are making big money selling leftover videos to train AI
Press report
Creators' unused footage licensed through Troveo for AI training (Troveo's typical range)
Price
$.75 to $3 a minute
per minute
When
Mar 2025
What to know
The broker's own typical range, depending on how visually diverse the footage is or how well it fits a buyer's need. Creators grant Troveo exclusive AI-training rights in return for a revenue share.
Source
New York Post via AOL, Influencers are making big money selling leftover videos to train AI
Press report
Most unused creator footage made for YouTube, Instagram and TikTok
Price
between $1 and $2 per minute
per minute
When
Jan 2025
What to know
The ordinary band inside Bloomberg's $1 to $4 range; 4K, drone and 3D animation fetch more. Buyers named were OpenAI, Google and Moonvalley.
Source
Slashdot, quoting Bloomberg, YouTubers are selling their unused video footage to AI companies
Press report
A creator's unused footage
Price
$1 to $4 a minute
per minute
When
Jan 2025
What to know
A quoted rate. A creator with a large back catalogue later reported realising about $0.55 a minute.
Source
Bloomberg Law
Press report
Film and TV content licensed through Calliope Networks (now part of Protege)
Price
$6.25 per minute for HD content, more for 4K or 3D
per minute
When
Aug 2024
What to know
Small trade blog; it does not say whether this is the buyer price or the share reaching rights holders. Segment corrected on 2026-10-17 from resolution:hd to source:film: the price is for a film and TV catalogue, and "HD" describes a quality tier, not who supplies the footage. Quote re-read on the page on 2026-10-17.
Source
Italy Meets Hollywood (citing Variety and Forbes)
Press report
Adobe's flat payment for a submission of more than 100 short clips of everyday actions and emotions
Price
$120
per submission of 100+ short clips
When
Apr 2024
What to know
A flat fee per contributor submission; Bloomberg derived the per-minute rates from it.
Source
Maginative, quoting Bloomberg, Adobe is paying $3 per minute for videos to train AI model
Press report
Video footage bought by Adobe for a text-to-video model
Price
an average of $2.62 per minute
per minute
When
Apr 2024
What to know
Paid directly to contributors, about $157 per hour of footage (derived), with no broker in between.
Source
PYMNTS (citing Bloomberg)
Press report
Short clips of people's everyday actions, emotions and body parts requested by Adobe for its video model (top of its pay)
Price
as much as about $7.25 per minute
per minute of submitted video
When
Apr 2024
What to know
The ceiling of Adobe's offer to its stock contributors (the $2.62 a minute average is already on file); paid as $120 per submission of 100+ short clips.
Source
Maginative, quoting Bloomberg, Adobe is paying $3 per minute for videos to train AI model
Press report
Short-form videos licensed for AI training (Defined.ai)
Price
$2 to $4 for short videos
per short video
When
Apr 2024
What to know
Per-clip price from the same vendor that quotes $100 to $300 per hour for longer films.
Source
The Decoder (summarising Reuters)
Press report
Longer films and professional video (Defined.ai's quoted rate)
Price
$100 to $300 an hour
per hour
When
Apr 2024
What to know
A marketplace's quoted rates in 2024: $2 to $4 for a short clip, $100 to $300 an hour for longer films.
Source
Reuters, via The Decoder
Press report
Videos from Photobucket's 13 billion photo and video archive, in licensing talks
Price
more than $1 per video
per video
When
Apr 2024
What to know
Rates discussed by Photobucket's CEO, varying by buyer and type; one buyer wanted over a billion videos. No closed deal was reported.
Source
Reuters, via Dunya News, Inside Big Tech's underground race to buy AI training data
Press report

What yours might fetch

A first answer or two gives a range. The full valuation asks the rest and shows where every figure comes from.

What is your data worth?

Kind of data

Hours of footage

Kind of footage

$13,000to$48,000

On two answers, against 2 public prices. An indication, not an offer.

Full valuation

No data upload
No account
Free

Why labs pay for it

Video models and world models learn how things move from footage, and the public platforms forbid scraping theirs. Footage with clear rights, good metadata and something specific in it is what is left to buy.

SplitGeneric footage is plentiful and one creator realised about $0.55 a minute on a large back catalogue (2025). Gameplay with inputs and first-person footage are scarce and priced above it (Troveo, August 2026).

Who holds it

Creators and production companies
Stock and archive libraries
Broadcasters
Game studios and streamers

What it looks like

Unpublished footage behind a channel
4K, drone and cinematic libraries
Gameplay recorded with the player's inputs
Training and instructional video

Raises the price

High resolution, drone or cinematic work
Gameplay or screen capture recorded with the inputs
Signed releases from everyone who appears
Clean metadata: what, where, when

Lowers it

People who never agreed to appear
Music, logos or other people's work in the frame
Footage already published where anyone could scrape it

The rights question

You must own the footage, and the people in it must have agreed to this use. Licensed music and third-party content in the frame stay someone else's.

How we take it to buyers

Large libraries go to competing offers through us. Smaller ones are best listed on the licensing marketplaces that pay per minute; we tell you which, and what they pay.

Who buys it

Troveo

"AI labs and startups are actively paying six figures for company data exports", and Troveo pays the holder "on every sale, not just the first".

Troveo, business data page

Protege

A revenue share per deal, by the agreed partnership terms.

Protege, data providers page

Defined.ai

No rate card. It states "$600K+ average partner revenue" and "$1M+" for five or more partners.

Defined.ai, partnerships page

Sieve

Pays after delivery is checked ("Sieve Checks them, then pays"); recording is paid per hour and no rate is published.

Sieve, partners page

Wirestock

Paid per approved asset on projects; in dataset deals, by each creator's share of the pool.

Wirestock, FAQ

Kled

Publishes nothing about price.

Kled, site

Datarade

The seller sets the price. Datarade takes 30% commission, or 20% to 15% on a paid plan of $6,000 to $12,000 a year.

Datarade, provider page

FileYield

No figures. It charges sellers 8% and buyers 6% commission.

FileYield, sell data page

All 10 buyers of video, with their terms

Where video comes from

The whole supply map

more than 85,000 hours
One UK university alone has recorded and shared more than 85,000 hours of teaching through lecture capture since 2013.
Reaches buyers: Not reaching AI buyers: internal teaching platform (Panopto)
University of Liverpool IT Services, Lecture capture, 11 Oct 2026
30 million
Pond5 passed 30 million licensable royalty-free video clips, with 100,000 artists uploading 15,000 new videos a day.
Reaches buyers: Contributor platform; reaches AI buyers through parent Shutterstock's data licensing
Broadcast Beat, Pond5 Surpasses a Record 30 Million Licensable Videos, 19 Jan 2022
20008
SteamDB counted 20,008 games released on Steam in 2025. Other trackers counted 20,282 to 20,558.
Reaches buyers: Not yet reaching buyers at scale (studio by studio)
How To Market A Game, How many games were released in 2025, 8 Jan 2026
350K+ videos a day
Vimeo says an average of more than 350,000 videos are uploaded to it every day, by 1.7 million or more paid subscribers in 190+ countries.
Reaches buyers: Not reaching AI buyers: hosting platform; footage belongs to uploaders
Vimeo, About, 11 Oct 2026
over 20 million
YouTube says an average of more than 20 million videos are uploaded to it every day.
Reaches buyers: Held by platform and creators; no general training licence
YouTube Official Blog, YouTube for Press, 11 Oct 2026
$50M+ paid; 7K content owners; 7M+ hours licensed
Troveo says it has paid more than $50 million to creators, counts about 7,000 content owners and has licensed more than 7 million hours of video. Its business-data page gives $20 million or more paid to licensors on the same day.
Reaches buyers: Licensed to AI labs through Troveo, a royalty on every use
Troveo, for content owners, 14 Oct 2026

What a buyer's counsel will ask

22 questions apply to video, and 14 of them block a sale until settled. Most data that fails to sell fails here, not on price.

Run the rights check Read every question

Other kinds of data

Company records Source code Audio and speech Images Text and archives Datasets, tasks and environments Physical-world data Expert and human work

Hold video? Describe it and we take it to the buyers.

Offer video I need this data

In this topic

Video and footage

The market rate for video, by side

What video has sold or been offered for

What yours might fetch

Why labs pay for it

Who buys it

Where video comes from

What a buyer's counsel will ask

Hold video? Describe it and we take it to the buyers.

What sells