Companies / Other
Circuit City
The US electronics retailer liquidated in chapter 11 in 2009. Recorded here: 3 public prices.
Latest record 1 Sep 2009
Public prices involving Circuit City
- Circuit City's "Alpine Data": records of about 33,000,000 consumers who bought in its retail stores or by telephone (name, address, telephone number, products purchased, some demographic information), sold exclusively except for an earlier non-exclusive sale to Systemax, together with the VERGE private-label trademarks and domain names. Buyer: Micro Electronics, Inc. (Micro Center). Seller in Chapter 11 liquidation.
The second of two sales of Circuit City customer records: the auction of 18 Aug 2009 drew 13 bids from 12 bidders for various IP assets, and the court approved Micro Center's as highest and best. Systemax had already bought the same Alpine Data non-exclusively with the brand and the 14 million web-customer records, so this price buys exclusivity going forward and a used list; the buyer may not use it to solicit warranty customers. The consumer privacy ombudsman (Lucy Thomson, Doc. 4648) found the store records were covered by no privacy policy. Filed as the deal's value (unit contract), not as a price for one company's records: a store-customer file bought by a rival retailer to win its shoppers, which is the market's news rather than a holder's comparison (the rule of 19 Oct 2026 in prices.ts companyDataSales).
three hundred and fifty thousand dollars ($350,000)per sale of one company's store-customer database (with its VERGE marks)
- Circuit City's client lists, valued on their own in Systemax's preliminary purchase-price allocation of the Circuit City IP and e-commerce purchase.
A preliminary allocation by the buyer of a realised court-approved purchase, not a separate sale. Status: bankrupt seller. Five-year amortization for the lists. Filed as the deal's value (unit contract), not as a price for one company's records: a customer file valued inside a brand purchase, which is the market's news rather than a holder's comparison (the rule of 19 Oct 2026 in prices.ts companyDataSales).
The payer's own page, Systemax Inc., Form 10-Q for the quarter ended 30 Jun 2009, note on acquisitions
$2.9 million for Client Listsper customer list of one company, as allocated by the buyer within a brand-and-data purchase
- Circuit City's intellectual property, internet-related property and customer information constituting its e-commerce business (brand, circuitcity.com, records of about 14 million web customers and a non-exclusive right to the 33 million store-customer Alpine Data), bought out of Chapter 11 by Systemax Inc.
Status: bankrupt (Bankr. E.D. Va. 08-35653, stores liquidated). Systemax was the stalking horse; the consumer privacy ombudsman (Lucy Thomson, Doc. 3318) counted about 14 million web customers covered by the privacy policy and recommended approval. The buyer booked it as an asset purchase, not a business combination. The store data was later resold exclusively to Micro Center for $350,000 (circuit-city-alpine-store-customer-data-micro-center-350k). Filed as the whole lot's value (unit contract), as the 19 Oct Rite Aid lot was, so a brand's price does not set the rate for a company's records alone.
The payer's own page, Systemax Inc., Form 8-K on completion of the Circuit City asset purchase (20 May 2009)
a cash purchase price of $14.0 million, plus a revenue share guaranteed to be at least $3.0 millionper sale of one company's brand, e-commerce assets and customer information
Cite this
AIData.Broker, “Circuit City in the AI training data market”, reviewed 1 Sep 2009. https://www.aidata.markets/companies/circuit-city
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