What Sama sells
In its own words, read on its own site 15 Oct 2026. On the vendor register
- What it sells
Expert and human data: “Sama combines automation with expert human-verified data for computer vision, NLP, and multimodal AI” sama.com
Annotation: “Expert-led labeling for vision, multimodal, and sensor data” sama.com
Evaluations and benchmarks: “Score real-world performance to guide retraining, iteration, and confident deployment.” sama.com
- Where its data comes from
Made by experts and contractors: “Sama delivers expert-led, HITL annotation, validation, and evaluation services that improve model accuracy, reduce rework, and support predictable scaling across the AI lifecycle.” sama.com
- Buys data from owners
- Its pages do not say it does.
- Areas its pages name
- Images and video, Robotics
Public prices involving Sama
- Text labelling for ChatGPT safety, outsourced by OpenAI to Sama in Kenya (late 2021 contracts)
One of the few disclosed lab-to-vendor hourly prices; the workers took home $1.32 to $2 an hour, so the vendor kept most of the bill.
Press report, TIME
$12.50 an hourper hour, paid by OpenAI to Sama
- Three OpenAI contracts with Sama for labelling work
Cancelled early; OpenAI put the amount actually paid at about $150,000.
Press report, TIME
about $200,000 in totalper programme (three contracts)
- Sama data labellers in Kenya working on OpenAI's ChatGPT safety project
Against OpenAI's $12.50 an hour billed to Sama: the worker received 11 to 16% of the bill rate ($1.32 / $12.50 to $2 / $12.50).
Press report, TIME
$1.32 to $2 per hourper hour, take-home after tax
Cite this
AIData.Broker, “Sama in the AI training data market”, reviewed 15 Oct 2026. https://www.aidata.markets/companies/sama
Free to reuse under CC BY 4.0 if you credit AIData.Broker and link to this page. Each row names the publication that stated it, and words quoted from a source keep that source's own terms.