Companies / Data vendor
Toloka
Describes itself as "a provider of expertly curated data for AI agents and models development" (fine-tuning demonstrations, RLHF preference data, evaluation and red teaming), and sources domain experts through its Mindrift platform. Recorded here: what it sells, in its own words, 1 funding event, 5 revenue figures and 3 public prices.
Amsterdam, NetherlandsFounded 2014toloka.aiLatest record 15 Oct 2026
What Toloka sells
In its own words, read on its own site 15 Oct 2026. On the vendor register
- What it sells
RL environments: “Toloka builds environments & RL-gyms, collecting trajectories and graded eval signals to train and evaluate AI agents.” toloka.ai
Datasets: “Our expertly curated datasets ensure precision and reliability, enabling superior fine-tuning and performance for your models.” toloka.ai
Expert and human data: “Agent trajectory demonstrations and step-by-step evaluations across tool-use workflows” toloka.ai
Evaluations and benchmarks: “Assessing agent performance and identifying vulnerabilities” toloka.ai
Annotation: “Toloka has developed a state-of-the-art technology platform for data labeling and has over 10 years of managing human efforts, ensuring operational excellence at scale.” toloka.ai
- Where its data comes from
Made by experts and contractors: “Now, Toloka collaborates with data workers from 100+ countries speaking 40+ languages across, 50+ knowledge domains and 120+ subdomains.” toloka.ai
Generated: “Generate synthetic data from scratch, or validate your pre-generated data at any stage.” toloka.ai
- Buys data from owners
- Its pages do not say it does.
- Areas its pages name
- Coding, Computer use, Business work, Finance, Legal, Medical, Science, Math, Security, Robotics, Images and video, Creative, Languages
Public prices involving Toloka
- Mindrift (Toloka): median advertised hourly pay across its open AI-training roles (AITraining.jobs)
Median of the rates Mindrift (Toloka) states in its live job feed, with the 25th to 75th percentile band $54-$130/hr; one platform's rate card, not a market rate. Same owner as AIData.Broker.
A catalogue or marketplace listing, AITraining.jobs, The State of AI Training Pay 2026 (by platform)
$100/hr median; typical $100-$105/hrper hour (median advertised rate, paid to the worker)
- Mindrift (Toloka) AI trainers, domain experts
Open-ended top for experts; the same page caps monthly earnings by project at $5,400 (coding) to $8,000 (consulting).
The payer's own page, Mindrift homepage
$60-100+/hrper hour (paid to the worker)
- Mindrift (Toloka) AI trainers, entry level
Open-ended top for experts; the same page caps monthly earnings by project at $5,400 (coding) to $8,000 (consulting).
The payer's own page, Mindrift homepage
$15-30 per hourper hour (paid to the worker)
What Toloka earns
Revenue, run rates and ARR as each was published. Run rates are often a best month times twelve, and gross figures include what passes through to experts.
- 2025 to deconsolidation (May 2025)MeasurerevenueFigure$6.4M
- FY2024MeasurerevenueFigure$26.4M
- FY2024MeasurerevenueFigure$26.1M
- FY2023MeasurerevenueFigure$11.1M
- FY2022MeasurerevenueFigure$10.5M
Funding and acquisitions
- 7 May 2025EventStrategicAmount$72M
Cite this
AIData.Broker, “Toloka in the AI training data market”, reviewed 15 Oct 2026. https://www.aidata.markets/companies/toloka
Free to reuse under CC BY 4.0 if you credit AIData.Broker and link to this page. Each row names the publication that stated it, and words quoted from a source keep that source's own terms.