The valuation tool's range for its starting footage

What the valuation tool returns for video on these answers: Hours of footage: 100 to 1,000 (counted as 400); Kind of footage: General: vlogs, b-roll, events; People in it: Nobody, or everyone signed a release. Its working: $33 to $120 an hour of footage, tapering above 1,000 hours.

Updated 11 Oct 2026, from its newest record.

The 2 records it is computed from, largest first

Records behind this figure
Record	Amount	As stated	Dated	Source
Longer films and professional video (Defined.ai's quoted rate)	$300	$100 to $300 an hour	5 Apr 2024	Reuters, via The Decoder
A creator's unused footage	$4	$1 to $4 a minute	10 Jan 2025	Bloomberg Law

Longer films and professional video (Defined.ai's quoted rate)
Amount
$300
As stated
$100 to $300 an hour
Dated
5 Apr 2024
Source
Reuters, via The Decoder
A creator's unused footage
Amount
$4
As stated
$1 to $4 a minute
Dated
10 Jan 2025
Source
Bloomberg Law

Cited in these 2 guides

Each record links to its own page, its source and its permanent copy.

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