A marketplace's whole archive sells: code, CRM, calls, tickets and every event.
Two-sided marketplaces, creator platforms, e-commerce brands and consumer apps with a few years of operating history: founders, heads of data and the finance lead who signs.
What companies like yours hold
What you typically have, where it sits, and whether the valuation can measure or value it. Buyers price what exists together, over how many years, and how well it links.
- Product analytics and eventsWhere it sits, and what the evidence showsAmplitude, Mixpanel, Segment or your own warehouse. The creator marketplace a lab buyer chose on 12 October held 58M analytics events.How the valuation reads itMeasured from a CSV or JSON export
- Orders, listings and payoutsWhere it sits, and what the evidence showsShopify, Stripe or your own database: orders, returns, listings and price changes.How the valuation reads itMeasured from a CSV or JSON export
- Customer and partner recordsWhere it sits, and what the evidence showsSalesforce or HubSpot: buyers, sellers, creators and partners with their history. That marketplace's CRM held 313K contacts.How the valuation reads itMeasured from your customer records exportCounted with customer records
- Sales and success callsWhere it sits, and what the evidence showsGong, Zoom or Teams recordings. That marketplace had about 83K sales-call recordings.How the valuation reads itDescribe it in your offer
- Support ticketsWhere it sits, and what the evidence showsZendesk, Intercom or Freshdesk, with the thread and the resolution. That marketplace had 57K.How the valuation reads itMeasured from your tickets exportCounted with tickets and projects
- Code with its historyWhere it sits, and what the evidence showsThe repositories behind the app and the marketplace. That marketplace had 96.How the valuation reads itMeasured from your code history exportCounted with code with its history
- Team chat and filesWhere it sits, and what the evidence showsSlack and Google Drive: 120K+ Slack messages and about 200K Drive files in the same archive.How the valuation reads itMeasured from your chat exportCounted with conversations
What buyers say they want from companies like you
In their own words, from their own pages or from reporting on what they bought. Each opens its source.
“This includes documents and files (reports, contracts, presentations), project management data (Jira, Notion, Trello), CRM and sales data, financial records, product analytics, internal wikis, and code repositories.”
Ooak DataIts own page, 12 Oct 2026 “Retail & E-commerce Order records, inventory logs, listings”
MercorIts own page, 12 Oct 2026 “Industries of interest: "DTC E-commerce"”
Scale AIIts own page, 12 Oct 2026 “Inspection reports, equipment logs, technical specifications, claims files, pricing and catalog histories.”
SuperAnnotateIts own page, 12 Oct 2026 “Salesforce or HubSpot CRM, service histories, support tickets, and the record of how requests and issues got resolved.”
NyneIts own page, 12 Oct 2026 “customer, usage, transaction, and behavioral datasets”
Hilco Global, a seller-side adviserIts own page, 12 Oct 2026
What raises the value
- Events joined to an outcome: a purchase, a return, a cancellation, a support ticket.
- Event names that stayed stable over the years, so behaviour can be followed across time.
- Returns and disputes linked to the order, with the reason and how each was resolved.
- Calls linked to the deal and its outcome in the CRM.
- Records a buyer can follow across systems: "Buyers pay a premium for work they can follow across communication channels" (Troveo).
- Price and listing changes alongside what happened to sales afterwards.
What lowers it
- Sales totals and dashboards without the records beneath them.
- Contact lists on their own: a list of people is personal data, and not what buyers license.
- Page views with no sessions, or tracking that changed every quarter.
- Volume alone: "More records do not automatically mean a higher offer." (Nyne).
A line that quotes a buyer names it. The others are our checklist, drawn from the factors buyers state in general: no buyer publishes how much each one moves a price. How often each factor matters across 156 kinds of data.
The rights to settle first
These stop a sale more often than price does. Each can be settled before any buyer sees a record.
- Consumer data is where sales stall. In the Spirit Airlines estate sale the buyer dropped passenger transactions, refunds, inflight purchases and Wi-Fi sales with no change in the $10M price, and its 30.9M call recordings and 15.8M chat sessions were never offered (docket, as reported).
- We do not take to market data whose value is who the people in it are: if removing the identities removes the value, a buyer could rarely use it lawfully, and we do not take it on.
- What users and creators posted may be theirs. When an academic publisher licensed its authors' research for AI, the authors "were not given the opportunity to opt out" (The Bookseller, 19 Jul 2024). Read your terms of service before counting user content as yours.
- Analytics consent rarely covers resale; device and user identifiers have to come out.
- Sales calls need consent from everyone on the call that covers this use, and a voice can count as biometric data.
- App store, marketplace and payment platform terms can limit what you may do with data exported from them.
A recent purchase that fits
One of five lots a lab buyer went for on 12 Oct 2026, wanting to close in under a week. No price was given.
- Seller
- Creator marketplace
- People
- 55
- History
- 5 years (2021 to 2026)
- Size
- About 2.1 TB
- What was inside
- 96 repositories
- 313K CRM contacts
- About 83K sales-call recordings
- 57K support tickets
- About 200K Drive files
- 120K+ Slack messages
- 58M analytics events
Source: A buyer-side referral network's announcement to its members, 12 October 2026 (reported to us).
What is already on offer from companies like you
Read this morning from the brokers' and marketplaces' own catalogues. A buyer compares your records with these; settled rights, more years and more linked systems are what set one apart.
- Consented European consumer panel: search, browsing, video, social, shopping, AI-chat exports and mobile computer-use20 years · Grepped marketplace
- Publishing and media group: 20-year internal archive20 years · Grepped marketplace
- MMO game studio: full development and operations history12 years · Grepped marketplace
- US wellness e-commerce brand with training academy: 12-year archive12 years · Grepped marketplace
- European non-profit choir: 10 years of emails, reports, scores and concert recordings10 years · Grepped marketplace
- European womenswear brand: full operating archive10 years · Grepped marketplace
- Regional pharmacy retail chain and wholesaler: 10 years of sales lines, baskets, prices and stock10 years · Grepped marketplace
- UK consumer wellness brand: 10-year operating archive with linked support, orders and policies10 years · Grepped marketplace
What holders like you ask
- Our CRM has hundreds of thousands of contacts. Is that the valuable part?
- Not on its own: a contact list is personal data and not what buyers license. In the creator marketplace a lab buyer chose on 12 October, 313K CRM contacts sat beside about 83K sales calls, 57K support tickets and 58M analytics events. The value is in how those records connect: who was called, what was sold, what went wrong and how it was fixed.
- Can we sell our users' data?
- Not as user data. If removing the identities removes the value, a buyer could rarely use it lawfully, and we do not take it on. In the Spirit Airlines estate sale, consumers' records and emails were left out because the privacy policy "does not contemplate the transfer of the personal consumer data or e-mails of Spirit consumers". What sells is the operating record around them, de-identified: how the marketplace was run.
- Are product analytics worth anything?
- Ooak Data names product analytics among the records it takes, and the two company archives a lab buyer chose on 12 October held about 300M product and telemetry records and 58M analytics events. Events say most when they are joined to an outcome; anonymous page views with no sessions say little.
- Do buyers take recordings of sales calls?
- The Information reported that AI labs buy "internal messenger chats, emails, video conference recordings and code change histories" (14 Aug 2026), and the marketplace lot chosen on 12 October held about 83K sales-call recordings. Consent decides it: everyone on the call must have agreed to a use that covers this.
- Will buyers compete for our archive?
- Rarely, unless someone makes them. Of 46 holders' accounts we read, almost none reported a second bid; one founder who pushed back reported that "the offer increased to mid six figures" (r/startups, 28 Aug 2026, unverified). We take every offer to several buyers at once. Only the holder pays us, a fee fixed in the mandate, and only if a sale closes. In a sale we run no buyer pays us, so our fee depends on what you are paid, not on which buyer pays it. A buyer pays us only if you choose to apply to it through its own referral programme, and you see that amount before you choose.
Other kinds of holder
In this topic
What sells
- Start hereWhich data do AI labs want, and who holds it?Each kind of data the market prices, the businesses that hold it, what labs are asking for now and what they turn away.
- GuideWhat Are RL Environments? Who Builds, Buys and Prices ThemAn RL environment is a sandbox where an AI agent attempts tasks with tools and a verifier scores each try. Who builds them, who buys them and what they cost.
- GuideHow to Sell Videos to AI Companies: Prices, Buyers and RightsAI companies license video by the hour or minute. What buyers pay, which footage sells, and the rights you need in every frame before you sell a library.
- PageWhere data comes fromWho holds each kind of data, how much exists and how it reaches buyers.
- RegisterCompanies closingCompanies closing, sold or gone dark, and the records they leave.