Sell the records apart from the brand, or price them separately, because a brand buyer books the customer data at 0% to 20% of the lot
Public buyers' own purchase-price allocations of bankrupt retailers' brand-and-data lots put the customer data at a small share: Gymboree customer databases $3.0 million of $76.725 million (3.9%), Bed Bath & Beyond customer lists $3.8 million of $25.6 million (14.8%), Zulily customer lists $716,000 of $4.9 million (14.6%), Circuit City client lists $2.9 million of $14.5 million (20%), and buybuy BABY nothing at all of $7.1 million (all booked to trade names). Each was bought by a retailer that wanted the name and the shoppers, not the records as training data.
Dated 29 Apr 2025Source checked 20 Oct 2026Quote found on its page again 21 Oct 2026Basis: strong
“Customer databases (2) 3 years 3,000 83 2,917 Total intangibles, net $ 76,725”
The Children's Place, Form 10-Q, quarter ended 4 May 2019, checked 29 May 2019
Beyond, Inc., Form 10-K for 2023, note 9, checked 23 Feb 2024
Beyond, Inc., Form 10-Q, quarter ended 31 Mar 2024, checked 8 May 2024
Systemax Inc., Form 10-Q, quarter ended 30 Jun 2009, checked 12 Aug 2009
Beyond, Inc., Form 10-Q, quarter ended 31 Mar 2025, checked 29 Apr 2025
- The customer databases of Gymboree and Crazy 8, valued on their own in the buyer's purchase-price allocation of the Gymboree Assets (The Children's Place).
- Bed Bath & Beyond's customer lists, valued on their own in the buyer's (Overstock, now Beyond, Inc.) purchase-price allocation of the Bed Bath & Beyond IP purchase.
- Zulily's brand intellectual property and customer lists (flash-sale e-commerce retailer), bought from Zulily ABC, LLC, the assignee for the benefit of creditors, by Beyond, Inc.
- Zulily's customer lists, valued on their own in Beyond, Inc.'s purchase-price allocation of the Zulily IP purchase.
- Circuit City's client lists, valued on their own in Systemax's preliminary purchase-price allocation of the Circuit City IP and e-commerce purchase.
- The buybuy BABY brand with the assets, information and content of its website, including trademarks, domain names, data, information, content and select contractual rights, bought by Beyond, Inc. from BBBY Acquisition Co., LLC.
It is shown on its own, not counted into a figure.