Sell the clean records first and the personal data separately
In the Spirit sale the competitive bidders agreed an asset schedule that excluded personal information, and the personal data of 97.5 million passengers was set aside for a later, separate auction.
Dated 13 Sep 2026Source checked 11 Oct 2026Quote found on its page again 17 Oct 2026Basis: indicative
In the source's own words
“by the first round of the auction the most competitive bidders had agreed to bid on an asset schedule that expressly excluded personally identifiable information.”
Where it was read
Also read from the same source
- A bankrupt airline's entire corporate archive (Spirit Airlines)
- Spirit Airlines' de-identified internal records (Microsoft 365 email, Teams, OneDrive, SharePoint, employee records), Google's opening auction bid
- Spirit Airlines' de-identified internal records, Mercor's later bid conditioned on in-house de-identification
- Spirit Airlines' de-identified internal records, Mercor's first-round alternative conditioned on de-identifying with its own tools
- Spirit Airlines' de-identified internal records, Mercor's first overbid on Google's terms (third-party de-identification)
- Consumer privacy ombudsman (Lucy L. Thomson) and Google; Spirit Airlines: legal or policy, bankruptcy-estate corporate archive (de-identified enterprise data: email, Teams, files, tickets, code)
Figures it counts in
It is shown on its own, not counted into a figure.
Cited in these 2 guides