Can you sell your Jira and Confluence data for AI training?

Jira and Confluence's terms let the account holder export its own data, and what its API terms allow for AI training is not established. The content itself carries low rights risk. This is research from public sources, not legal advice.

The holder's own export
The holder can export it
Data pulled through its API
Not established
Rights risk of the content
Low

What a holder should know

Export of own data is permitted and documented. Two points for the holder: (1) Jira and Confluence hold customer tickets (JSM), contractor and partner content and personal data, so content review is the gate, not Atlassian's terms. (2) Since 17 August 2026 Atlassian itself uses de-identified, aggregated in-app content (on Free and Standard by default) to improve its AI features, so a buyer asking for exclusivity should be told that the platform vendor may already have derived value from the same content; it is not an exclusive grant Atlassian holds over the data, but it is worth disclosing. Atlassian says data is de-identified and aggregated before use.

Getting your own data out

Jira Cloud: Backup manager (Administration, System, Import and Export) produces a site backup with issues, users and optional attachments; one backup at a time, regenerable every 24 hours (older Atlassian docs). Confluence: space and site exports. Data contribution defaults (metadata / in-app data): Free On/On, Standard On/On, Premium On/Off, Enterprise On/Off. Only an organization with an active Enterprise plan can opt out of metadata contribution ("If your Atlassian organization has an active Enterprise plan, you can opt-out of metadata contribution"), and "every customer has the option to opt out of contributing in-app data" (read 16 Oct 2026).

Atlassian Customer Agreement (effective October 1, 2026), section 13: "As between the parties, Customer owns all intellectual property and other rights in Customer Data"; section 4.4: "The Documentation describes how Customer may retrieve its Customer Data from the Cloud Products." After termination: "Following expiration or termination, unless prohibited by Law, Atlassian will delete Customer Data".

Apps that use its API

No clause found in the Atlassian Customer Agreement barring a customer from using its own data to train AI; section 2.2 bars using "the Products to develop a similar or competing product or service". Atlassian Developer Terms were not retrievable (404) when read, so restrictions on Marketplace or API apps are unverified. Separately, Atlassian's own use: "Changes to how Atlassian will use metadata and in-app data to improve apps and experiences for all customers went into effect on August 17, 2026."

The sources, word for word

  • Atlassian Customer Agreement(effective 2026-10-01)
    “As between the parties, Customer owns all intellectual property and other rights in Customer Data”
  • Atlassian Trust: Data contribution(read 2026-10-16 (change effective 2026-08-17))
    “If your Atlassian organization has an active Enterprise plan, you can opt-out of metadata contribution. If your Atlassian organization’s highest active plan is Free, Standard, or Premium, metadata contribution is always on, and you’re not able to opt-out. ... every customer has the option to opt out of contributing in-app data.”
  • Atlassian Support: Data contribution settings(read 2026-10-16)
    “To view your settings, navigate to Atlassian Administration, then Security, and then Data contribution. ... Atlassian will begin to use data according to the data contribution settings on August 17, 2026.”

Research from public sources, read on the day shown. It is not legal advice: a sale needs a lawyer who has read the records and the contracts.

What Jira and Confluence holds that buyers ask for

  • Technical documentation

    Design documents, specifications, wikis, knowledge bases, architecture notes

  • Project and ticket histories

    Jira, Linear, ServiceNow or Asana records that show how work moved from request to done

  • Support and service records

    Tickets, macros, resolutions and call notes

Who buys it

  • Mode (BizBuyData)

    "The operating history of companies and nonprofits could be worth $100K-$5M."

  • Handshake AI

    "Payouts range from $100K to $4M." Its estimator shows $383,083 to $896,969 for 100 employees and 10 years.

  • Polyshares

    Typical licences of $100K to $2M, sometimes more. Its track record page lists four anonymous licences from $110,000 to $450,000.

  • micro1

    $100k+ for a qualified partnership, $500k+ for large or multi-team datasets, $1M+ for highly unique data.

  • Scale AI

    "$10K–$1M+ illustrative value per data partnership", scaling with how often data is delivered.

  • SuperAnnotate

    "Indicative $100K – $1M+", priced on rarity, depth and exclusivity.

Every buyer and its published terms

What your Jira and Confluence records are worth, and what to settle before anyone sees them.

Value your dataCheck your rights

In this topic

Rights and law

  1. Start hereCan this data legally be sold or licensed for AI training?Privacy law, copyright and fair use, software vendors' terms, de-identification, bankruptcy sales and what a licence agreement holds.
  2. GuideIs It Legal to Sell Customer Data? A US Guide for AI TrainingOften yes, but through layers: your privacy policy, the FTC Act, state and sector laws, and customer contracts. De-identified records are the main lawful path.
  3. GuideFair Use and AI Training: What US Courts Have RuledUS courts are split: training was fair use in Bartz v. Anthropic and Kadrey v. Meta, not in Thomson Reuters v. Ross, and pirated copies lost. Where each stands.
  4. GuideIs It Legal to Scrape Data for AI Training? (US Law, 2026)Scraping public pages is rarely a federal crime after Van Buren and hiQ, but contract, copyright, anti-circumvention and privacy law apply. Resale is hard.
  5. GuideCan a Company License Employee Emails and Slack for AI Training?Usually yes for business records the company controls, but only after it handles monitoring notices, third parties in the messages, privilege and vendor terms.
  6. GuideSelling Customer Data in Bankruptcy: Section 363 ExplainedA bankrupt company can sell customer data only if the sale fits its privacy policy, or a court-appointed privacy ombudsman reports and the judge approves it.
  7. GuideWhat Is a Data Licensing Agreement? The Terms for AI TrainingA data licensing agreement lets a buyer use data for set purposes while the holder keeps ownership. Each clause AI buyers ask for, and where holders stand.
  8. GuideHIPAA De-Identification for AI Training: Safe Harbor vs Expert DeterminationHealth data leaves HIPAA only through Safe Harbor (remove 18 identifiers) or an expert's determination of very small risk. How each works for AI training.
  9. GuideLicensing Company Data for AI Training Under the GDPR (2026)Yes, an EU, UK or Swiss company can license its records for AI training, if it has a lawful basis, tells people, drops sensitive data and uses a transfer tool.
  10. GuideSelling Data for AI Training: Privacy Law by CountryOutside the EU and UK, licensing records for AI training mostly needs consent or anonymisation, and a contract or consent to send them to a US buyer.
  11. RegisterLawsuits and rulingsEvery case, ruling and settlement over training data.
  12. RegisterLicence termsWhat buyers ask for in a licence, and where holders stand.
  13. PageDe-identification standardOur rules for removing people from records, each with its source.
  14. RegisterAI crawler censusA daily census of robots.txt across the most visited sites.

Other systems

Selling Jira and Confluence data for AI training: what its terms allow | AIData.Broker