Can you sell your HubSpot data for AI training?

HubSpot's terms let the account holder export its own data, and its API terms bar using data pulled through the API to train AI, so a sale should start from the holder's own export. The content itself carries high rights risk. This is research from public sources, not legal advice.

The holder's own export
The holder can export it
Data pulled through its API
Bars training AI on it
Rights risk of the content
High

What a holder should know

Export by the account owner is fine. Any app or connector that pulls HubSpot data through the API to build a multi-customer training set (a broker's pipeline, a data marketplace connector) falls within the May 2026 restriction. Content is mostly contacts' personal data and marketing email history, so the privacy layer is the real blocker. HubSpot itself trains on Customer Data unless opted out.

Getting your own data out

Record exports from the CRM by users with export permission; Super Admins see an audit log of all exports and can set large-export alerts (up to 275,000 records). Plan-level detail for a full account export not verified.

HubSpot Customer Terms of Service (Last Modified: September 16, 2026), 5.1: "You own and retain all rights to the Customer Materials and Customer Data." 5.7 points to "Retrieval of Customer Data" in the Product Specific Terms (not read).

Apps that use its API

HubSpot Developer Terms update (announced and effective May 4, 2026) restricts "using data accessed through the APIs to train, fine-tune, or improve AI or machine learning models" "with a clear carve-out for legitimate single-customer use cases"; the Technology Partner Program Agreement will "explicitly exempt all technology partners in good standing from the new restriction". HubSpot's own use (Customer Terms 5.3.1): "We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement." "You may opt out of having your Customer Data used for this purpose by updating your settings in your HubSpot account."

The sources, word for word

Research from public sources, read on the day shown. It is not legal advice: a sale needs a lawyer who has read the records and the contracts.

What HubSpot holds that buyers ask for

  • Sales and customer records

    CRM pipelines, account notes, proposals

Who buys it

  • Mode (BizBuyData)

    "The operating history of companies and nonprofits could be worth $100K-$5M."

  • Handshake AI

    "Payouts range from $100K to $4M." Its estimator shows $383,083 to $896,969 for 100 employees and 10 years.

  • Polyshares

    Typical licences of $100K to $2M, sometimes more. Its track record page lists four anonymous licences from $110,000 to $450,000.

  • micro1

    $100k+ for a qualified partnership, $500k+ for large or multi-team datasets, $1M+ for highly unique data.

  • Scale AI

    "$10K–$1M+ illustrative value per data partnership", scaling with how often data is delivered.

  • SuperAnnotate

    "Indicative $100K – $1M+", priced on rarity, depth and exclusivity.

Every buyer and its published terms

What your HubSpot records are worth, and what to settle before anyone sees them.

Value your dataCheck your rights

In this topic

Rights and law

  1. Start hereCan this data legally be sold or licensed for AI training?Privacy law, copyright and fair use, software vendors' terms, de-identification, bankruptcy sales and what a licence agreement holds.
  2. GuideIs It Legal to Sell Customer Data? A US Guide for AI TrainingOften yes, but through layers: your privacy policy, the FTC Act, state and sector laws, and customer contracts. De-identified records are the main lawful path.
  3. GuideFair Use and AI Training: What US Courts Have RuledUS courts are split: training was fair use in Bartz v. Anthropic and Kadrey v. Meta, not in Thomson Reuters v. Ross, and pirated copies lost. Where each stands.
  4. GuideIs It Legal to Scrape Data for AI Training? (US Law, 2026)Scraping public pages is rarely a federal crime after Van Buren and hiQ, but contract, copyright, anti-circumvention and privacy law apply. Resale is hard.
  5. GuideCan a Company License Employee Emails and Slack for AI Training?Usually yes for business records the company controls, but only after it handles monitoring notices, third parties in the messages, privilege and vendor terms.
  6. GuideSelling Customer Data in Bankruptcy: Section 363 ExplainedA bankrupt company can sell customer data only if the sale fits its privacy policy, or a court-appointed privacy ombudsman reports and the judge approves it.
  7. GuideWhat Is a Data Licensing Agreement? The Terms for AI TrainingA data licensing agreement lets a buyer use data for set purposes while the holder keeps ownership. Each clause AI buyers ask for, and where holders stand.
  8. GuideHIPAA De-Identification for AI Training: Safe Harbor vs Expert DeterminationHealth data leaves HIPAA only through Safe Harbor (remove 18 identifiers) or an expert's determination of very small risk. How each works for AI training.
  9. GuideLicensing Company Data for AI Training Under the GDPR (2026)Yes, an EU, UK or Swiss company can license its records for AI training, if it has a lawful basis, tells people, drops sensitive data and uses a transfer tool.
  10. GuideSelling Data for AI Training: Privacy Law by CountryOutside the EU and UK, licensing records for AI training mostly needs consent or anonymisation, and a contract or consent to send them to a US buyer.
  11. RegisterLawsuits and rulingsEvery case, ruling and settlement over training data.
  12. RegisterLicence termsWhat buyers ask for in a licence, and where holders stand.
  13. PageDe-identification standardOur rules for removing people from records, each with its source.
  14. RegisterAI crawler censusA daily census of robots.txt across the most visited sites.

Other systems

Selling HubSpot data for AI training: what its terms allow | AIData.Broker