Can you sell your ServiceNow data for AI training?

ServiceNow's terms let the account holder export its own data, and we found no clause in its API terms about training AI. The content itself carries medium rights risk. This is research from public sources, not legal advice.

The holder's own export
The holder can export it
Data pulled through its API
No AI clause found
Rights risk of the content
Medium

What a holder should know

Contract allows retrieval. Content is IT and HR tickets: employee personal data, often sensitive HR cases (health, grievances, investigations), security incident details and vendor confidential data. HR Service Delivery and security incident tables should be excluded by default. Disclose whether the customer was opted in to Now Assist data sharing.

Getting your own data out

During the subscription: instance admins export tables (XML, CSV, Excel) and use the REST/Table API. After termination: 45-day window to request a database export. Now Assist data sharing opt-out is per instance from the Now Assist Admin console and needs a data steward role (search excerpt; reportedly opted in by default and not available for GCC or self-hosted instances).

ServiceNow Subscription Service Agreement (copy filed on UK G-Cloud 15, 30 January 2026): "Upon written request by Customer within 45 days after termination or expiration of this Agreement (or termination or expiration of a Use Authorization), ServiceNow will provide any Customer Data in the Subscription Service to Customer in ServiceNow's standard database export format at no additional charge."

Apps that use its API

No clause found restricting a customer's use of its own Customer Data for AI training; restrictions in the agreement target the ServiceNow Core Technology (for example no use in "competition with ServiceNow Core Technology", no reverse engineering). ServiceNow's own use: "ServiceNow uses customer data sharing to improve its Now LLMs continuously." "Customers have the option to opt out of data sharing to prevent their usage data from contributing to model improvements."

The sources, word for word

Research from public sources, read on the day shown. It is not legal advice: a sale needs a lawyer who has read the records and the contracts.

What ServiceNow holds that buyers ask for

  • Project and ticket histories

    Jira, Linear, ServiceNow or Asana records that show how work moved from request to done

  • Support and service records

    Tickets, macros, resolutions and call notes

Who buys it

  • Mode (BizBuyData)

    "The operating history of companies and nonprofits could be worth $100K-$5M."

  • Handshake AI

    "Payouts range from $100K to $4M." Its estimator shows $383,083 to $896,969 for 100 employees and 10 years.

  • Polyshares

    Typical licences of $100K to $2M, sometimes more. Its track record page lists four anonymous licences from $110,000 to $450,000.

  • micro1

    $100k+ for a qualified partnership, $500k+ for large or multi-team datasets, $1M+ for highly unique data.

  • Scale AI

    "$10K–$1M+ illustrative value per data partnership", scaling with how often data is delivered.

  • SuperAnnotate

    "Indicative $100K – $1M+", priced on rarity, depth and exclusivity.

Every buyer and its published terms

What your ServiceNow records are worth, and what to settle before anyone sees them.

Value your dataCheck your rights

In this topic

Rights and law

  1. Start hereCan this data legally be sold or licensed for AI training?Privacy law, copyright and fair use, software vendors' terms, de-identification, bankruptcy sales and what a licence agreement holds.
  2. GuideIs It Legal to Sell Customer Data? A US Guide for AI TrainingOften yes, but through layers: your privacy policy, the FTC Act, state and sector laws, and customer contracts. De-identified records are the main lawful path.
  3. GuideFair Use and AI Training: What US Courts Have RuledUS courts are split: training was fair use in Bartz v. Anthropic and Kadrey v. Meta, not in Thomson Reuters v. Ross, and pirated copies lost. Where each stands.
  4. GuideIs It Legal to Scrape Data for AI Training? (US Law, 2026)Scraping public pages is rarely a federal crime after Van Buren and hiQ, but contract, copyright, anti-circumvention and privacy law apply. Resale is hard.
  5. GuideCan a Company License Employee Emails and Slack for AI Training?Usually yes for business records the company controls, but only after it handles monitoring notices, third parties in the messages, privilege and vendor terms.
  6. GuideSelling Customer Data in Bankruptcy: Section 363 ExplainedA bankrupt company can sell customer data only if the sale fits its privacy policy, or a court-appointed privacy ombudsman reports and the judge approves it.
  7. GuideWhat Is a Data Licensing Agreement? The Terms for AI TrainingA data licensing agreement lets a buyer use data for set purposes while the holder keeps ownership. Each clause AI buyers ask for, and where holders stand.
  8. GuideHIPAA De-Identification for AI Training: Safe Harbor vs Expert DeterminationHealth data leaves HIPAA only through Safe Harbor (remove 18 identifiers) or an expert's determination of very small risk. How each works for AI training.
  9. GuideLicensing Company Data for AI Training Under the GDPR (2026)Yes, an EU, UK or Swiss company can license its records for AI training, if it has a lawful basis, tells people, drops sensitive data and uses a transfer tool.
  10. GuideSelling Data for AI Training: Privacy Law by CountryOutside the EU and UK, licensing records for AI training mostly needs consent or anonymisation, and a contract or consent to send them to a US buyer.
  11. RegisterLawsuits and rulingsEvery case, ruling and settlement over training data.
  12. RegisterLicence termsWhat buyers ask for in a licence, and where holders stand.
  13. PageDe-identification standardOur rules for removing people from records, each with its source.
  14. RegisterAI crawler censusA daily census of robots.txt across the most visited sites.

Other systems

Selling ServiceNow data for AI training: what its terms allow | AIData.Broker